Rapper Rick Ross appeared on a radio show on q93.3 in New Orleans and attempted to do some damage control by explaining the lyrics to his song..U.O.E.N.O. (you ain’t even know it)..In the song he describes what many call a ‘recipe for rape’ , where he brags about slipping a molly into a woman’s drink, taking her home and having sex, all while she is under the influence and doesn’t know..
The firestorm it set off has been widespread, including a big article in today’s Washington Post that includes a petition demanding key record executives be held accountable.. You can peep that article HERE..
In the article Industryears co-founder Paul Porter tells the Washington Post
Porter goes on to argue that artists should not be solely responsible for their lyrical content. According to him, the bar is being set increasingly lower and many are relying on shock value for mass appeal. This might explain why it seems the lyrical content gets progressively worse in its promotion of violence and drugs. And with media outlets not doing the best job in self-policing the airwaves, references to “Molly” and other drugs continuously get heard on the radio and in music videos.
“Somebody is responsible at every record label for what gets approved,” says Porter. “These are the people that we never talk about. The guys that profit the most never get talked about. Until the pressure is at the top – the bottom is never going to change. Rick Ross is just a pawn.”
There are times when I question the power of our voices against these massive corporate machines. What could we write/say that hasn’t already been written/said? What could we do that would actually hurt their bottom line? And if we reach one artist, aren’t there hundreds of others who are just the same?
Rick Ross in his interview says that he has love for women and they are sacred. He refers to them as Queens and says he condemns rape..He claims his lyrics were a big misunderstanding and that its important for artists to clarify.. He starts talking about the song 4;26 into the 8 minute intv..
It remains to be seen how Ross’s explanation will sit with folks.. Many are upset at the stations who promote such songs and are still pushing for them to pull that and other songs that celebrate rape culture..
http://www.youtube.com/watch?v=KzR-yTSWZgI
http://www.youtube.com/watch?feature=player_embedded&v=lI7VOqLYLiY
“
What radio has done is find new ways to do their dirt. For example, nowadays you have situations where individuals at the stations have set up ‘fake’ consulting or record promotional companies or even record pools that can help the big record companies get commercial airplay. Some of these companies are actually owned by the program directors or key jocks at the station who will get a hefty fee and then kick it back to their bosses. This was a practice that KRS-One went on record to complain about with Hot 97’s Funkmaster Flex.


This means what you hear on the air is either in support of a particular marketing campaign sparked off by a major record company, or it’s being done to return one of the aforementioned ‘sponsorship/payola’ practices which are referred to as favors. Generally speaking the commodity used to determine to value of the favor are the number of spins on the airwaves. So let’s use the following scenario to make this more understandable. Let’s say you have a record label called Label X. A rep from that label will come to a commercial station to communicate the specifics behind their upcoming artist campaign. On the label’s roster they may have 10 acts but for the spring quarter the label’s priority is the new album by their start artist Rapper X.
Now let’s go back to the promise made by the station to the label. A 100 spins a week means a crucial piece of audio real estate has been purchased. Similar scenarios with other labels repeat themselves over the week. One Label agrees to provide the station with 20 thousand dollars of X-Mas Wish money. Another label offers to fly a listener to the Grammys. Another Label offers to redecorate your house and have a private concert with a particular artist. When all is said and done, the label has agreed to 7 or 8 favors in exchange for 100 spins a week. This translates to us the listener hearing those same 10 songs over and over again with very little room for variety.
Hopefully this gives you a general understanding of how things work. The other thing to keep in mind is that as this pay for play scenario becomes more pervasive to the point that there is no wiggle room to nurture and grow records, it ultimately devalues the artists work.

This week’s “redux” featured a journalist roundtable discussion of