Final Call: Celebrity accountability: Should it matter to Black America?

Celebrity once meant a person had a platform with the potential to be a leader and was influential because of their visibility.  But that meant a certain expectation to uphold values that could be emulated by those who weren’t celebrities.. Today celebrity takes different forms and a certain mindset—stars are chosen because they’re not going to rock the boat… -Davey D-

(FinalCall.com) – Star power, social responsibility and controversy surfaced again over a partnership between hip hop entrepreneur Jay Z aka Shawn Carter and a high end store accused of racially profiling customers and rapper-businessman Kanye West’s appropriation of the Confederate Stars and Bars flag for a clothing line.

Jay Z issued a statement Nov. 15 defending his decision to keep his product line partnership with Barney’s, despite lawsuits alleging the New York store racially profiled Black customers. One customer was arrested after using his own credit card to purchase a $350 belt.

“The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward,” said Jay Z, in the mid-November statement posted to his website.

kanye_west_11-26-2013_2.jpg



The rapper and businessman called his decision a commitment to tackle the problem head on, with a “leadership role and seat on a council specifically convened to deal with the issue of racial profiling.”

“As I previously stated, the collaboration with Barneys has always been about giving and The Shawn Carter Foundation. From this collection, the Foundation will receive not only 25 percent of sales, it will now receive the additional 75 percent of Barneys’ sales, totaling 100 percent of all sales from BNY SCC. Along with 100 percent of sales from the collaboration, the Foundation will receive an additional 10 percent of all retail sales from Barneys New York stores nationwide and Barneys.com on November 20th,” said Jay Z.

His Shawn Carter Foundation grants scholarships to single mothers, children in alternative schools, and others who generally don’t receive scholarships.

Kanye seemed less concerned about negative opinions during a recent radio interview in which he discussed the backlash. “Any energy is good energy. You know the Confederate flag represented slavery in a way—that’s my abstract take on what I know about it. So I made the song ‘New Slaves.’ So I took the Confederate flag and made it my flag. It’s my flag. Now what are you going to do?” he asked.
Continue reading at http://www.finalcall.com/artman/publish/Entertainment_News_5/article_100970.shtml#.UouTrR-cGbo.facebook

What’s a Jigga to Do? To Barney or not Barney?

Harry BelafonteAt the height of his career actor, singer Harry Belafonte had a variety show which was exploding in the ratings.. He was bringing on all sorts of guests and making things pop..There was one problem, TV stations in the South disliked the fact that he had racially mixed cast.. The networks stepped to Harry and told him he could continue the show, but he needed to tone things down and make some adjustments and they would give him the World.. Belafonte turned down the offer and quit the show the next week..

This would not be the first time Belafonte would walk away from something so tempting and potentially lucrative from the world of Art and Entertainment..He did this on several occasions.

Fast forward to 2013.. We have a high-end department store named Barneys New York with a reputation for humiliating its African-American customers even as African-American celebrities who are crossed over pop icons, make the store a desirable place.

jay-z-folded-225The latest incident where a 19-year-old young man was arrested after buying a belt has led to calls of boycott and punishment for the store. Caught in the middle is rap star Jay Z who has lucrative deal with Barneys New York which includes a clothing and jewelry line..Up to now Jigga has remained silent as calls for him to end his relationship with the store grow louder with each passing day..

Now the rubber in many ways is meeting the road and question becomes What’s a Jigga to do? Keep the money and make his presence felt and influence from the inside? Or does he pull the plug and make a public statement that racial discrimination will not be tolerated by entities he’s involved in no matter what the cost? Is this about Jigga? The community or is this case of we got bigger fish to fry?

Back in the days, James Brown did a song called ‘America is My Home‘ where he gave props to the US and said it was the best country on earth.. Problem was it came in the aftermath of the riots in Watts, Malcolm had been killed and the Black Power Movement was emerging.. Folks stepped to Brown and dissed the song, SNCC leader H Rap Brown had a meeting with J Brown about the song and pushed him to do something grand..

James Brown

James Brown

Brown responded to the pressure and produced the anthem ‘Say it Loud I’m Black and I’m Proud’.. Almost overnight Brown lost radio airplay and concert dates, because his crossover audience perceived him as a racist for doing the song..

He definitely took some financial hits, but the community loved him for it.. What’s a Jigga to do? What would James do? What would Belafonte do? Will his charitable presence be enough to turn the tide?

History Meets Hip Hop: Bridging the Gap Between Harry B & Jay Z

Screen Shot 2013-08-14 at 6.04.46 AMRadio host and journalist Syreeta Gates  did a segment on Esther Armah‘s Wake Up Call in NYC  on WBAI  called History Meets Hip Hop. The other week she addressed the Harry belafonte and Jay Z flap with a serious indepth piece that gives a serious history lesson that sought to bridge the gap between the two men and many in their respective generations..

This is not so much to belabor the point, but to give folks some serious history  about two very popular iconic figures.. People should take a good listen to this and come away better informed.. Thank You Syreeta.

http://www.youtube.com/watch?v=XlXctKF0xnM

Oprah Defends Jay Z Says She Loves Magna Carter- Belafonte Gives Context to His Criticisms

OprahWell folks its official.. Oprah Winfrey has spoken and weighed in on the Jay Z/ Harry Belafonte flap.. The woman who once famously ‘hated’ and disparaged Hip Hop by not inviting rappers on her show and had artists like; Ice Cube, Ludacris and 50 Cent to name few, criticizing her,  says that she listened to Jay Z’s new album and absolutely loves it.

She went on to say that actor/ activist Harry Belafonte needs to better understand Jay Z. She noted that Jay Z does charity through his music and artistry..

I don’t know what else there is to say when Oprah lays it down like that.. Many are still bugging off the fact that it wasn’t too long ago that Oprah said she wasn’t befriending folks who use the N word, so it’s not quite sure how and why she is praising Jay Z unless, she got a clean copy of his albums.. In any case, me personally,  I’m gonna gracefully tell the Queen of Talk to have a seat and leave it at that.

Below are two videos folks should watch..The first is Oprah speaking on her movie the Butler and the Jay Z Belafonte flap.

http://www.youtube.com/watch?v=sCDjf4JoNV0

Harry Belafonte Beat StreetOprah says that Harry Belafonte needs to better understand, many feel that folks need to better understand Harry. Unlike Oprah, Belafonte early on put his money and famous reputation behind Hip Hop by financing and producing the iconic movie Beat Street..

Belafonte at 83 has not missed a beat as he still routinely meets with artists to engage in projects. His latest efforts saw him working with everyone from Chuck D to David Banner to Yasiin Bey to Jasiri X to Talib Kweli and Bun B involves bring attention to juveniles who are locked up..

Below is a video where he clarifies his remarks and gives context to his initial criticism of Jay Z and Beyoncé including the fact that he didn’t just rush out to the press and bash them as many have suggested..His remarks were part of a bigger conversation..

http://www.youtube.com/watch?v=dXB4wOfCPEc

 

Jay Z Spars w/ Barney Frank Over Stop & Frisk, Addresses Belafonte

Jay Z on Bill MaherJay Z appeared on the Bill Maher show last night and addressed the Harry Belafonte issue. He said he wished Harry had got at him in private vs via the press..He also got into a heated exchange with former Congressman Barney Frank over Stop and Frisk. Frank says he wants more police.. Jay Z says we need more jobs and that the gap between Have and Have Nots is widening.. He noted that there is no middle class  and  more police will not solve our poverty problem… Thoughts on this? Wonder if his friend President Obama is listening considering that he wants to put NYPD Commissioner Raymond Kelly in as head of Homeland Security

https://www.youtube.com/watch?v=P9TMA8TxJbs

http://www.youtube.com/watch?v=qBroYeiUYMM

Common Jumps in the Cuba Debate -Adds Scorching Lyrics to Jay-Z’s Open Letter.

Common

Common

So Jay-Z sparked controversy with his song Open Letter which was a response to the hoopla some in Congress was making about his trip to Cuba.. Well J Period hooked up a remix and added a scorching verse from Common.. I gotta note Common hits hard but may throw folks with his lyric about still riding for Obama..especially since he’s also talking about his support for Assaata Shakur.. In all fairness Common’s  been riding w/ the Pres from day one and hasn’t wavered.  So we’ll have to debate that another time.. In the meantime,  politics withstanding the song is a head bopper for real.. I hope other rappers come on and add their own take and expand the conversation about why we need to respect Cuba and drop the embargo

https://www.youtube.com/watch?v=n8pzz9PCTVM

 

Marco Rubio Tells Jay-Z: He Must Learn.. We Tell Rubio He Should Learn As Well

jay-z sideAccording to USA Today, Jay-Z is applying to become a baseball agent with Major League Baseball Players Association receiving his application to  be certified was received last week.

Jay-Z’s Roc Nation Sports and CAA Sports announced last week New York Yankees second baseman Robinson Cano was their first client.

Jay-Z, who denied he was selling his shares of the Brooklyn Nets in the song Open Letter‘ obviously is to avoid any sort of potential problems and conflict with the MLBPA.

If Jay-Z gets certified, this may put a whole new twist on his trip to Cuba.. As folks may know Cuba’s amateur Baseball is deemed a powerhouse on the world stage.. Currently many in MLB have raided Latin American countries including the Dominican Republic looking for the next superstars.. Perhaps Jay-Z’s visit to Cuba was a way to get a head start on looking for great players in that country.. who knows? It’s not something to rule out..

Marco_Rubio,_Official_Portrait,_112th_Congress

Senator Marco Rubio

On another note Senator Marco Rubio, a self subscribed Hip Hop head and Jay-Z fan responded to Jay-Z’s trip to Cuba saying he should get informed..Then he dropped a couple of misleading gems to cloud the issue.. He said on ABC News with Chief White House Correspondent Jonathan Karl

“I think Jay-Z needs to get informed.  One of his heroes is Che Guevara.  Che Guevara was a racist.  Che Guevara was a racist that wrote extensively about the superiority of white Europeans over people of African descent, so he should inform himself on the guy that he’s propping up,”

What Rubio was referring to was Che’s diary notes written when he was 24 years old where he noted that

“The black is indolent and a dreamer; spending his meager wage on frivolity or drink; the European has a tradition of work and saving, which has pursued him as far as this corner of America and drives him to advance himself, even independently of his own individual aspirations.”

He also noted that Blacks didn’t bath too much..

Che Guevara

Che Guevara

Such remarks were written and espoused by Che who at the time had little contact with Black folks and brought into a lot of the myths an stereotypes.. He also changed over the years and his thinking evolved.. As was noted in an article by our good friends at Afro Punk who famously addressed this issue a couple of years ago,  Che not only evolved his thinking but also fought in All-African armies in Cuba  and in the Congo..where he went to fight after the death of leader Patrice Lumumba. He called for school integration before the US was down to address the issue.. Peep the article here..http://www.afropunk.com/profiles/blogs/che-guevara-a-racist-a-glimpse

Che went to the United Nations to denounce the organization for not doing enough to end Apartheid Rule.. He came down hard on the US for her treatment of Black people..In his speech before the United Nations Che said

“Those who kill their own children and discriminate daily against them because of the color of their skin; those who let the murderers of blacks remain free, protecting them, and furthermore punishing the black population because they demand their legitimate rights as free men—how can those who do this consider themselves guardians of freedom?

You can peep the entire speech here; http://www.marxists.org/archive/guevara/1964/12/11.htm

http://www.youtube.com/watch?feature=player_embedded&v=wdo6FwAPyng

Malcolm X talked about Civil Rights & Black church leadership taking funds to compromise on key positions during the March on Washington

Malcolm X admired Che and invited him to speak at OAAU Meeting

With respect to Jay-Z educating himself.. Rubio is right, Jay-Z should. He should educate himself about the harsh, hostile hatred shared by many of the rich wealthy 1% plantation owners towards Cuba’s Black population who aligned themselves with the Batista Regime who were overthrown by Castro. Many of those 1%ers fled from Cuba to Miami and for years held on to the same racial disdain for Black folks that Rubio accuses Che of holding. And I’m saying this as someone whose father lived in Miami, Liberty City since the 60s and was very active up until his passing two years ago.. We won’t even talk about the scapegoating and racial hostility directed at Haitians which is a whole chapter onto itself.. But I’m sure in 2013 Rubio would argue that things are different now and that people’s attitudes have changed.. Well we do know that Che had evolved the same as Malcolm X who expressed admiration for Che and even invited him to speak at the Audubon Ballroom to speak at a meeting for OAAU [Organization of Afro-American Unity.. You can read about that HERE

During the interview with ABC News, Rubio  “Secondly, I think if Jay-Z was truly interested in the true state of affairs in Cuba, he would have met people that are being oppressed, including a hip-hop artist in Cuba who is right now being oppressed and persecuted and is undergoing a hunger strike because of his political lyrics.”

This is an interesting assertion on  a number of levels. First the Cuban rap artists who is on hunger strike has become a cause celebre His name is Angel Yunier Remon Arzuaga better known as Critico de Arte. Most people up until Jay-Z’s trip to Cuba never heard of this artist and would be hard pressed to name a song or the political party Patriotic Union of Cuba (UNPACU) he is affiliated with..He’s a tool of convenience..He’s a talking point for those trying to win a political argument. Sadly his plight and the plight of many like him are of very little concern to Rubio and people who think like him..

https://www.youtube.com/watch?v=vSoszQXgzik

Hunger strikeI find it fascinating that Rubio would talk about this young man’s hunger strike but as a United States Senator has ignored the massive hunger strikes here in US prisons..Last year there was a big one in several Georgia State prisons.. Rubio was absent from that.. You can read about that one here http://blackagendareport.com/georgia-jackson-state-prisoners-hunger-strike-day15

There were prison hunger strikes in California most notably Pelican Bay the year before which Rubio was silent about .. You can read that Here: http://solitarywatch.com/2012/07/03/one-year-anniversary-of-pelican-bay-hunger-strike-against-solitary-confinement/

What’s most disturbing about this prison strike in California since we are talking about the state clamping down on dissident voices in Cuba is whats went on here in the US with the media Blackouts of the prison strikes  http://www.democracynow.org/2011/7/21/headlines/media_ban_imposed_as_california_prison_hunger_strike_enters_4th_week

As we speak there are hunger strikes going on at our own Guantanamo Bay. In addition to torturing people who are held as enemy combatants, meaning they haven’t even gone on trial yet, we have guards shooting at those hunger strikers .. Again this is going on right now.. in April of 2013. http://www.democracynow.org/2013/4/15/headlines/military_guards_fire_on_gitmo_hunger_strikers

The hunger strike which involves more than 100 prisoners has been going on since March http://www.democracynow.org/2013/3/13/over_100_guantanamo_prisoners_on_hunger

With respect to political beliefs we can talk for hours about our own political prisoners, many of them former Black Panthers.. some have been locked away in solitary confinement for over 40 years..  http://www.democracynow.org/2013/2/28/after_40_years_in_solitary_in

We would be here for days if we talk about the countries our government led by Senators like Marco Rubio are in alignment with and have strong ties who routinely prison dissident voices.. Try speaking out against the government in China or Saudi Arabia or even Egypt where they actually have a censorship czar. No one’s speech should be silenced, even the rapper in Cuba..But if our foreign policy is going to be galvanized by that while we ignore more egregious behaviors in our own backyard, we are beyond hypocritical.

Lastly for those who don’t know there has been serious cultural exchange going on between the Hip Hop community here in the US and the annual Hip Hop Festival they have in Cuba.. It’s been going on since 1995. Quite a few artists have been there numerous times and the bond between artists from here and Cuba has been strong.. It was just recently Las Krudus came by our show and spoke at length about the arts, racism and politics both at home in Cuba and here. It’s by no means all peaches and cream..

https://www.youtube.com/watch?v=_j2lBr42sFg

-Davey D-

Jay-Z Responds to His Cuban Crisis w/ an Open Letter

jay-z-folded-225Jay-Z got inspired the other night responded with vigor to his critics about his trip to Cuba…The song is called ‘Open Letter’ and the beat is slamming and is no doubt a serious head nodder.. You know its gonna anger all sorts of folks who are already heated, because he says in the song he loves Cubans.. His critics are saying by going to Cuba, he is showing hatred.. He starts off the song by saying he’ll turn Havana into Atlanta..Not sure if folks in Havana wanna see gentrification in their beloved city..because thats what has happened with the ATL.. No Beds, Baths and Beyond in Havana..

Jigga also talks about Obama and whether or not he’ll be selling his portion of the Brooklyn Nets..The hook to the song says’ ‘You Gonna Learn to Today‘. Ideally what we all learn is that Cuba has a dope education system which produces doctors who make major moves in healing people.. We could learn from that..We could also learn how to be self sufficient the way Cuban’s have been.. Folks are still surviving in spite of the crippling embargo we’ve put on them over the past 50 years..

Great song.. Glad Jay-Z responded.. Personally I wish he had shouted out or kicked a rhyme for Kimani Gray the young man gunned down by police in Brooklyn which set off 4 days of unrest in the East Flatbush last month.. I wish he would’ve said something about the unrest and the fact Stop-N-Frisk is on trial with cops revealing they been ordered to meet quotas and target young Black men and teens.. In any case that’s, just me expressing my ideal scenario.. Open Letter is a good song and maybe Jay-Z will return with more heat..

Editorial: N*ggas at the Grammys (Kanye and Jay-Z)

“They say money make a n*gga act n*gger-ish”
Problem- A$AP Rocky

Paul ScottConservative talk show host , Sean O’Reilly hated Hip Hop with a passion. Yet, there he was, sitting in front of his flat screen watching the Grammys, anxiously , waiting for the rap song of the year to be announced . When the winner was finally revealed ,he jumped off his recliner like this favorite team had just won the Superbowl. No , he hadn’t become a converted Kanye West fan, he was just happy that he could announce to his millions of listeners the next morning that the best rap song was “N*ggas in Paris…”

On February 10th, the world will witness the 55th annual Grammy award show and rap royalty will be in the hizzouse . This ain’t nuthin’ unusual. However, what is news is that for the first time, a song featuring the controversial “N word” is in the running for an award, courtesy of Kanye West and Jay Z’s hit “N*ggas in Paris.” And since the song is nominated in two categories, the odds are in their favor.

http://www.youtube.com/watch?v=gG_dA32oH44

Nas and KelisThe only other thing to come close to this monumental event is, perhaps, Nas and ex -wife Kelis sportin’ the N*gger T-Shirts on the Red Carpet at the 2008 show.

So the question is, if Kanye and Jay are successful, how are they gonna announce the winner and who is gonna do it ? Since the Grammy folks like to do the unexpected when it comes to announcing winners, I can’t wait to see Ted Nugent jump on stage and say “and the winner of the Rap Performance of the Year is “N*ggers in New Hampshire” …I mean “Coloreds Outta Compton”..Aw, shucks …”

Also, the fact that the awards are smack dab in the middle Black History Month makes matters worst.

If we look at the history of rap music and the Grammys, it is safe to say that the music was not always welcomed at the shows. Kinda like a thugged out version of “Guess Who’s Coming to Dinner?” Although the genre was finally recognized as something more than ghetto noise by the late 80’s, controversy was created when the show would not televise the new category, prompting a boycott by Jazzy Jeff and Will “Fresh Prince” Smith and others in 1989.

So while some will be proud of the fact that 24 years later, Hip hop can proudly boast that it has produced the first N*gga song that could possibly win a Grammy, other Black folks, like myself, look upon the possibility with utter disgust. Especially considering that more socially relevant groups such as Brand Nubian and X-Clan never won the award , even though they are considered legends in the Hip Hop arena.

Perhaps most disturbing is that by rewarding such ignorance , it helps to legitimize the usage of the work in the eyes of White Americans.

Droppin’ the N bomb in the presence of White folks was once seen as a cultural no no. I can remember the controversy that arose when “George Jefferson’s “ white neighbor “Tom Willis” called him a n*gger on national TV on the 70’s sitcom “The Jeffersons

http://www.youtube.com/watch?v=Lji3kw7dLOQ

But thanks to Hip Hop groups, like NWA (Niggaz with Attitude) the word has , continuously, become less offensive, even though it is, technically, still taboo for white people to actually say the word.

Although, many point to Hip Hop for propagating the warped idea that the overuse of the word would take the power out of it, it was actually white comedian Lenny Bruce who suggested that back in the 60’s. It must also be remembered that John Lennon tried to universalize the term back in 1972 with the song , “Woman is the Nigger of the World.

http://www.youtube.com/watch?v=S5lMxWWK218

It is oft repeated myth that the N Word is hip because it is a term of endearment that all Black people use to express brotherly love and racial solidarity.

Uh, no we “all “don’t.

There are probably more African Americans who, vehemently, oppose the word than those who embrace it.

Jay-Z and KanyeFor instance Philadelphia social worker, Abena Afreeka , who recently started a “N*gga Recovery Program” to help those addicted to using the word, opposes it because it acts as a psychological trigger to subconscious memories of slavery which results in negative behavior. Thus creating the perfect Manchurian candidate.

Despite the false idea that we now live in a color blind society, racism still exists. And when Black rappers use the word they are like Beyonce at the last Inauguration, lip syncing what many white folks in this country wish they could say out loud.

Which probably explains the massive crossover appeal of rappers who frequently use the word like Kanye West and Jay Z’s fellow Grammy contenders former gifted college athlete turned ratchet rapper, 2 Chainz ,and former correctional officer turned “gangsta ,“ Rick Ross.

In a climate where people like Quentin Tarantino feel comfortable releasing N Word laden movies and reality shows that feature African Americans as over sexed buffoons, it is time that we flip the script.

Hip Hop artists must stand up and denounce the use of the word in the same manner that they denounce safer and non- race specific issues like animal cruelty and bullying.

We must realize that the use of the word is just a throw back to slavery and until we stop identifying ourselves as n*ggas, we will continue to be 21st century mental slaves. It is not only the word that must die but the pathological behavior that has been associated with the word courtesy of Holly ‘hood and the music industry.

Like that classic scene from the old school Spike Lee flick “School Daze” when Dap (Laurence Fishburne) tells some brothas “you’re not nigga’s,” this must be our message in 2013.

But truth is there is a trace of the racial inferiority complex ,a carry over from the enslavement of our ancestors, in all of us. And in order for our fullest self to live, that part of us must die.

So before we can change the world we must change ourselves

As Chuck D once asked on the Autobiography of Mr. Chuck, “Can you kill the n*gger in you?”

TRUTH Minista Paul Scott’s website is No Warning Shots Fired.com.. Follow on Twitter @truthminista To contact the Black By Nature/Conscious By Choice Campaign contact info@nowarningshotsfired.com or call (919) 972-8305

Editorial: How Cristal Hustled Hip Hop

Everybody in Hiphop Hates Chris, but so what?!
How Cristal hustled Hiphop
By: Hadji Williams aka Black Canseco-June 22 2006

Hadji Williams author of Don't Knock the Hustle

Hadji Williams author of Don’t Knock the Hustle

After spitting its virtues for ten summers, Jay-Z and his hiphop minions are now boycotting Cristal, a hiphop staple after Frederic Rouzaud, the brands managing director made what many are calling elitist and racist comments against the hiphop community’s economic support of Cristal in a recent interview in The Economist magazine. (www.targetmarketnews.com)

What can we do? We cant forbid people from buying it. Im sure Dom Perignon or Krug would be delighted to have their business. Rouzaud said of hiphops pallets.

Well, as a 15 year marketing vet, I’ve got a scoop for Marcy’s all-time great: Your boycotts too late, fam. In case you havent noticed, it works like this, folks: Hiphop, like the Blues, like most everything from the black community before gets mined for its cool cache. And this time, y’all been strip-mined and pimped as corporate cheerleaders. And basically for free, no less.

Rouzaud never cut any brother a check for any of those mic checks. The nouveau rich and the not-so riche been chasing Cris and those uppity brands because Jig, Puff and every other bruh with some BDS and MTV said the bottle was hot. And it workedCristal is the 8th most popular brand in 2005 behind Mercedes, Nike, Bentley and Rolls Royce. Meanwhile most of the Hampton’s, Hollywood and Wall Street are, as Mr. Rouzaud, put it curiously serene.

Fact is Rouzaud is shooting his mouth off now, because he knows Cristal doesn’t need hiphops praises anymore. The Jigs up and they’ve moved on. The whole black kid made good angle is played and upscale consumers aren’t feeling us anymore. You can only play dress-up for so long before the clock strikes. Theres a reason someone like David Beckham now carries more marketing muscle than any handful of ethnic celebs you can name. (Read KNOCK THE HUSTLE I warned y’all this was coming.)

Secondly, its called luxury for a reason, folks. Luxury always excludes. Luxury excludes by class, by price, and yes, by race. And I don’t care how much money you got, IT stops being luxury once enough negroes cop it. Sorry, but its true.

But young heads are still sleeping: In the eyes of most marketers Hiphop (and black folks at large) are just disposable media outlets. It’s all about reach, frequency and brand equity. Hov don’t have the reach n frequency he used to; in fact, hiphop doesnt. (Hate if you want, you know I’m right.)

Therefore most luxury brands are starting the slow steady exodus back to more exclusionary brand strategies paler faces in their ads, more upscale and selective partnerships and cross-promotional opportunities. They want their swagger back.

See, I know this game. While my cats hustled on the streets, I got my grind on the suite stoo many brands to mention. Never Cristal, but I did help a certain, +A vodka get mad bullish few summers back. (Yep, that was me. See KNOCK THE HUSTLE.)

Anyway, once I got hooked up with some Euros who owned a hard cider brand called K. You know why they called me?

We know that in order to really push this in the states we need to get it in the black community. That’s what these Irish cats told us, point-blank. They’d never been to the US but they knew that much. They asked me for a list of hiphop stars, hot urban clubs, etc. Their plan was simple: Get slick brothers and sisters hyping it up knowing full-well everybody else would be on it in a couple of years, if not sooner.

Unfortunately cats weren’t really feeling the hard cider so it never popped. But that’s how that part of the game works. We sit in rooms and politic and scheme. Sometimes checks get cut and next thing you know your favorite rap superhero is dipped in [INSERT BRAND HERE]. Rouzaud and his kind are no different. No matter what they say.

Now, I’m not saying that’s how/why Jay got with Cris. I’m sure Hov was a Cris fan back when he was just hyping Jaz; just as Run was lacing up Adidas before their contract, and LL rocked Kangols while he was slicing up Kool Moe

Anyway, Mr. Rouzauds sentiments are an orchestrated shout out to his base that he’s putting the velvet ropes back around the Cristal. But he’s not alone. While his my-clothes-arent-for-black-folks/Oprah-interview was a hoax, Tommy Hil’s announcement that the Hilfiger brand is moving out the urban arena and back to its upscale mainstream roots is quite legit. (Google the press releases for more info.)

You cant slam a door on folks that are walking out on you. Most of the companies that have gotten cool and rich off of hiphop cosigning are cashing out and moving on. Some are looking to Hispanic consumers. Many are going for NASCAR Dads and Soccer Mom sets. Others are chasing upscale Anglo roots. Some are trying to revive the X-treme thing, etc. But make no mistake: The bachelor party’s over and hiphop just got run thru by half the cats in the house. And now, they’re going home. So who cares if you don’t want to put out anymore?

My advice to the hiphop community is this: Keep these companies names out of your mouth and don’t ride for any INC until you know exactly who you’re dealing with. Do your due diligence. Most of these folks have no regard for you, your community, your culture, or your art. Youre just a means to an end; and when push comes to shove, theyre mean and focused about getting their ends.

And to every crime nigga that rhyme: they’ll touch your mic every time, cuz their minds are quicker. Much quicker.
——-

A 15-year vet of the marketing industry, Hadji Williams is author of KNOCK THE HUSTLE: How to save your job and your life from Corporate America. Email him: author@knockthehustle.com

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