CEDITORIAL: Why New York is not Winning
Written by Big Ced
What made New York, in terms of Hip-Hop, the place to be, was the abundance of talent and the stories that needed to be told to the masses. It wasn’t the poverty or the ghetto life that separated New York from the world, it was the melting pot, the air, the uniqueness of the city that made it stand out. It was also the sights, the atmosphere, the grittiness of the city that made it a place that others either wanted to visit or stay far away from. Any way you looked at it, it was always a place that was the center of attraction.
And I’m not speaking only in terms of Hip-Hop or even music. We have the Broadway shows, Central Park, the Botanical Gardens, Coney Island, etc. I could list all the major attractions and still have more places and things that make this great city stand out. Malcolm X, the Civil Rights Movement and Gay and Lesbian protests. And let’s not forget the Brooklyn Dodgers, the Polo Grounds, Yankee Stadium, Madison Square Garden and the New York Giants. See where I’m going with this? It will never be just one event or attraction that makes us so notable.
Wall Street, the Empire State Building and the financial district. King Kong. All in the Family, the Jeffersons, NYPD Blue and New York Undercover. Union Square, the Tunnel, Studio 54 and the Palladium. Sylvias, Copelands and Amy Ruths. Damn, this could go on for days.
But the real reason for me writing this is the rumor (or is it truth) that New York Hip-Hop is dead, wack, stale, doesnt matter anymore. Why does it take Jay-Z or Nas to make NY relevant? Where are the new cats who were supposed to take off where Jay left off? Remember when Public Enemy, KRS-ONE, Das Efx, Big Daddy Kane, Kool G. Rap, Slick Rick and every other successful New York Hip-Hop artist was hot and doing it? Remember when MC Hammer, Ice Cube, Snoop Dogg, Uncle Luke, Common and any other emcee outside of NY wanted to be accepted by New York? What happened to those days?
Now we all have theories. Its time for other regions, people were sick of the NY sound, cats outside the region didnt care about being accepted by NY. Maybe we are the victims of our own arrogance. Maybe there were too many hot NY emcees and the competition with each other allowed everyone else to sneak in and take it from us. Doesnt matter, we are officially wack right now and there is only one thing that will put us back on top again! And no, its not the Jay-Z/Nas collaboration we are anticipating. NY is missing a great big factor that was the VERY reason why New York is envied, yet targeted, even by terrorists. We have something that is built in us, especially if we are born here, others gain once they move here and others elsewhere try to duplicate it with their own twist. Once we get this back, WE WILL WIN and be BACK ON TOP! Its one simple word and all the great emcees, past, current and hopefully, future heads has had and/or have. Are you ready? SWAGGER!!!
Let me repeat that word for the people who didnt read it correctly the first time, SWAGGER. Thats what we are missing! I am challenging the new breed of emcees to start incorporating that in the way they do things. I dont feel that from any of the new, what I call, mentionables. Papoose, Jae Millz, Maino, etc. Granted, all are talented, some even lyrical, but I dont feel the swaggerness from them that I feel from a 50 Cent, a Ludacris, a T.I. when those guys do ANYTHING and Im not just talking about them rapping. They all have an air about them that makes you take notice to them, something this new crop is lacking. Once those young bucks realize that the swagger will make them hot, they will get it.
And on another note, New York Hip-Hop was always known for its diversity and grittiness. I had a conversation with Uncle Luke yesterday and he stated that you cant know the streets if you are not in the streets. I agree completely, every one is trying to be Puff and Jay and anyone else who is able to afford the bling lifestyle, yet they dont want to work to get there. And another thing, STOP TRYING TO MAKE MUSIC LIKE THE OTHER HOT REGIONS AT THE TIME! We were hot because we went to the beat of our own drum, but nowadays, if Atlanta is hot, niggas from NY are trying to be like Atlanta. When are we gonna say fuck everybody and lets take the lead once again? We NEVER followed, we may have borrowed and made it ours, but we NEVER followed, but the current crop, all they do is mimic what the others are doing and until the cycle is broken and the right emcees lead the way, we will always be lagging in the Hip-Hop world, a world WE created, nurtured and controlled. Now all we can do is look as everyone else surpasses us in EVERYTHING!
In closing, cause Ive CED a lot, I am from New York, I live in New York, I will always represent New York, but no one likes being on a losing team. Right now we are the New York Knicks. Several years ago, ok, many years ago (during the Charles Oakley, Xavier McDaniels, Jon Starks days), whenever a basketball team came into Madison Square Garden, they knew they were in for a fight and a loss, now, they come into the Garden knowing it will be easy. NY Hip-Hop right now is the New York Knicks. Regardless of who is coaching, the team STILL SUCKS.
We need to get the dynasty going again, like The New York Yankees. No one was beating the Yankees in the seventies, they went through a slump and who is beating them now (In terms of constantly being one of the better teams)? We need to be the New York Yankees, not the New York Knicks, but more importantly, we need to take the game back! We need to be the leaders! We need to be the trend setters again! We need to get down and dirty once more to prove that we can get dirty and come out on top again. But until that happens, we may as well stop claiming where were from cause it wont matter. Its not what we did yesterday, its what we are doing tomorrow!
Big Ced is the founder of Industry Cosign and one of the most respected executives in the entertainment industry. You can check out his site at www.industrycosign.com

Modern day rap music finds its immediate roots in the toasting and dub talk over elements of reggae music. In the early 70’s, a Jamaican dj known as Kool Herc moved from Kingston to NY’s West Bronx. Here, he attempted to incorporate his Jamaican style of dj which involved reciting improvised rhymes over the dub versions of his reggae records. Unfortunately, New Yorkers weren’t into reggae at the time. Thus Kool Herc adapted his style by chanting over the instrumental or percussion sections of the day’s popular songs. Because these breaks were relatively short, he learned to extend them indefinitely by using an audio mixer and two identical records in which he continuously replaced the desired segment.
Hip hop is the culture from which rap emerged. Initially it consisted of four main elements; graffiti art, break dancing, deejay (cuttin’ and scratching) and emceeing (rapping). Hip hop is a lifestyle with its own language, style of dress, music and mind set that is continuously evolving. Nowadays because break dancing and graffiti aren’t as prominent the words ‘rap’ and ‘hip hop’ have been used interchangeably. However it should be noted that all aspects of hip hop culture still exists. They’ve just evolved onto new levels.
For example in August of ’67, Martin Luther King Jr addressed the Association of Television and Radio Broadcasters. Here he delivered an eloquent speech in which he let it be known that Black radio djs played an intricate part in helping keep the Civil Rights Movement alive. He noted that while television and newspapers were popular and often times more effective mediums, they rarely languaged themselves so that Black folks could relate to them. He basically said Black folks were checking for the radio as their primary source of information.
In a recent interview hip hop pioneer Afrika Bambaataa spoke at length how NY began to lose its connection with funk music during this that time. He noted that established rock acts doing generic sounding disco tunes found a home on black radio. Acts like Rod Stewart and the Rolling Stones were cited as examples.
Before the first rap records were put out (Fat Back Band‘s King Tem III’ and Sugar Hill Gang‘s ‘Rapper Delight’), hip hop culture had gone through several stages. By the late 70’s it seemed like many facets of hip hop would play itself out. Rap for so many people had lost its novelty. For those who were considered the best of the bunch; Afrika Bambaataa, Chief Rocker Busy Bee, Grandmaster Flash and the Furious Four (yes initially there were only 4), Grand Wizard Theodore and the Fantastic Romantic Five, Funky Four Plus One More, Crash Crew, Master Don Committee to name a few had reached a pinnacle and were looking for the next plateau. Many of these groups had moved from the ‘two turntables and a microphone stage’ of their career to what many would today consider hype routines. For example all the aforementioned groups had routines where they harmonized. At first folks would do rhymes to the tune of some popular song.


The killing of 4 Oakland police officers and Lovelle Mixon, the 26 year old who shot it out with the OPD and killed 4 officers before being killed has kept me up at night.N o, its not because I fear for my life or because I am concerned about cop killing becoming a trend but, because as an advocate for youth in the criminal justice system, I am realizing what these youth are up against when it comes to recieiving a second chance at life after being released from incarceration. This has been most apparent w/ peoples response and lack of understanding of the life of someone re-entering society after prison. There are a couple of things that people should remember and consider when understanding our criminal justice system.
For those that don’t remember Eric Harris and Dylan Klebold, embarked on a massacre, killing 12 students and a teacher, as well as wounding 23 others, before committing suicide at Columbine High in Littleton, Next month is the 10 year anniversary. It is the fourth-deadliest school shooting in United States history. In the days and hours following the Columbine Massacre, Eric and Dillon were profiled by everyone. Major talk show host from Geraldo to Oprah aired profile specials on these two young men. There were an awful lot of people, especially parents of white teenagers who began asking the question “how did this happened?” There were primetime specials that analyzed their upbringing, created a list of “signs to look for”for parents who potentially may have been raising “eric and dillons”. There was such an interest in trying to do everything possible to find a reason for their behavior and not call them devil children and cold blooded killers. But not Lovelle.To discuss the contributing factors to his behavior is “insensitive” of the police that lost there lives.It is providing an excuse for a man many believe did not deserve to live.

