
Back in the late 80s, Chuck D of Public Enemy rapped some words that we should always hold dear as we go through life. They were ‘Don’t Believe the Hype’.I been thinking those words each time I flick on the TV to watch the NBA playoff and I get hit upside the dome with a Kobe vs Lebron commercial.
A Few Things to Ponder…Black Mamba vs King James –Don’t Believ the NBA Hype
by Davey D
Back in the late 80s, Chuck D of Public Enemy rapped some words that we should always hold dear as we go through life. They were ‘Don’t Believe the Hype’.
I been thinking those words each time I flick on the TV to watch the NBA playoff and I get hit upside the dome with a Kobe vs Lebron commercial. What genius sat up in their board room and said lets do a commercial that we play before everything is decided that depicts Kobe Bryant and Lebron James going head to head with each other?
Maybe it sold a few extra pair of shoes but the move was short sighted. First, its gotten the opposing teams angry and extra hungry. Now you have fools out there balling trying to upset the Nike/NBA/Big Business set up. And why shouldn’t they be upset? -After all most of these athletes put in work to get to where they got. Nobody got a free ride.. So how and why did the NBA allow this to happen?
Second it robbed the fans of what should’ve been a rigorous competition between 4 of the best teams in the NBA. If you made it this far you’re amongst the elite-and while I will be the first to acknowledge that Kobe and LeBron are at the top of their class, they ain’t that far ahead that others can’t catch up and out play them.
Also people keep forgetting basketball at the end of the day is a team sport. So by hyping a Kobe-LeBron match up, not only do you anger the other team and their fans, but you also pisss off their team mates who are probably sitting there fuming while asking themselves-; ‘Don’t I get dap for passing the ball to Kobe so he can score as opposed to shooting it myself’?’ or ‘Didn’t I set a pic for king James so he could score?’ or ‘Wasn’t it my aggressive rebounding that set the stage for these two hyped up individuals to shine’? ‘Wasn’t it my defense that help keep the opposition for not overtake us’?
Kobe or Lebron even with winning shots and above average baskets did not win these games by themselves. So why spend millions just hyping those two?
Third point-Nike, NBA and the other corporate sponsors did what so many often do-they sucked the culture and spirit out the game and made it a shallow commodity to be brought and sold. I’m sitting here last night listening to the announcers and they sound sad..They were literally boo-hooing because its shaping up to NOT be a Kobe aka Black Mamba vs Lebron ‘King James finals. No wonder they kept showing that LeBron winning shot 500 times.. The NBA and others are trying to sell sneakers and alot of this hinged on LeBron the league’s MVP advancing to the finals. We all been played..
The whole scenario reminded me of the overhyping that Reebok did a some years back with Olympic athletes Dan O’Brien and Dave Johnson. Does anyone recall that? It was around the time of the Barcelona Summer games and leading up to it we were endlessly bombarded with commercials about how these guys grew up together and they were the American dream come true story and blah blah blah. By the time Dan Obrien-crashed by not even qualifying for the Olympics I along with50 million other people were over these guys. I forgot how his buddy Dave did-And to be honest I actually can’t even remember what sports these two played. All I remember is they were on my TV every 5 minutes and when they failed misearbly I listened to Public Enemy to remind myself ‘Don’t Belive the Hype’.
Maybe I could stomach some of this overhyping if it was the player’s athleticism being sold. Unfortunately what these NBA playoffs has become is a marketing backdrop. Sad thing is, this type of marketing is what ruined the music industry.
Once upon a time, when major record labels weren’t sitting around crying about the money the’ve been losing what they would typically do is put a serious hype machine behind an artist that had dropped a hot single. They would put that artist everywhere- from TV shows like the View to Jimmy Kimmel to the covers of Vibe Magzine, The Source and XXL all at the same time.
The artist would be on MTV’s TRL, with Carson Daly and BET’s Rap City with Big Tigger or 106 and Park with Free and AJ. Of course lots of loot would be spent to ensure that we would hear these overhyped artists being played on the radio at least 100-125 times a week on every Hot, Power and Jammin’ station in the country. That translates into every hour and half. The hot artists would show up and do a couple of free club gigs and a big autograph signing. All this would be topped off by a handful of prominent, awestruck wannabe jiggy type writers who were paid off with a free trip and some Crystal to write an over-the-top fluffy review of their upcoming album.
At the end of the day you have throngs of people duped into going out and purchasing an 18 dollar CD which only had one good song. The first couple of times it worked. By the third go around people were like ‘Ahh Hell naw I’m gonna go downlaod thaty CD off Napster. Tell me this isn’t happening with the NBA playoffs?
The worse thing about how they are marketing Kobe and LeBron is that we now have people talking about the match up between Kobe and Lebron the same way some rap fans talk about the rap beef between 50 and Rick Ross. The fans are loud and colorful but not purposeful. They been reduced to water cooler topics. many of true basketball fans are fed up. For example, I like Lebron until they showed that stupid shot for the 700th time.. They showed it so much I started NOT liking him and anything he was selling. Sad part is dude is nice guy.. Yes, the Black mamba vs King james commercials were funny but ultimately not a good look.. Kobe vs Lebron is like 50 vs Kanye gone bust..

T.I. and longtime girlfriend Tiny are now man and wife, according to recent reports.
This week’s “redux” featured a journalist roundtable discussion of
President Obama will nominate Judge Sonia Sotomayor of the United States Court of Appeals for the Second Circuit as his first appointment to the court, officials said Tuesday, and has scheduled an announcement for 10:15 a.m. at the White House.
Bun B is busy. Between hopping on your favorite rapper’s songs and a year-round touring schedule, the surviving half of UGK hasn’t even had time to work on his third solo effort yet. Since the release of his legendary duo’s booming last album, 4 Life (Jive), Bun’s featured on the year’s best mixtape, and will show up on a gang of upcoming cuts. Right before he jumped on a plane to Toronto to perform with Drake, Bernard “Bun B” Freeman, 36, dialed up VIBE to talk about why Houston isn’t the only city with a rap problem, why hip hop of the future won’t be labeled, and spilled the beans on the songs he’ll feature on this summer—if he can remember all of them.

MAY 26, 2009 – 1AM —– I was just arrested and detained with unnecessary force right in front of my house at 924 Pine Street by a Sargent D. Ming, badge number 10825 for about an hour. He called four additional squad cars to back him up. After driving my truck around the corner from my house to pick up a folding table from in front of my friend’s house at 10th & Wood Street that we used to play dominoes earlier, I drove back around the corner to my house at 10th & Pine Street one short block away. As I drove off from 10th & Wood, I saw a police car driving up and down the street looking for trouble as they had been doing all day. By the time I got back to my house and got out the truck, this officer had rolled up behind me, flashed his lights and ordered me back into the vehicle.
As we talk about the plight of Black Radio and the bill proposed by Congressman John Conyers HR 848.. We thought we’d take a walk down memory lane and listen to what Dr Martin Luther King had to say about the role BLACK RADIO played in furthering the Civil Rights struggle..It was a speech given in August of 1967 in Atlanta, Ga.
If Hip Hop was your thing in the early 80’s there were a few things you understood: The hottest spot in the city at that time was Studio 54 in Manhattan, and you weren’t getting in there; but the club Disco Fever was in the Bronx; and if you wanted to be a legend in hip hop at that time, your ass had to play the Fever.
Mel couldn’t get in because initially, the club catered to an older audience. In the 60’s and early 70’s the Abbatiello family owned a jazz bar in the Bronx called the Salt and Pepper Lounge that catered to a mostly adult black clientele.
“Well, one night I’m there at the club and I see Gee go into this routine, and I’m saying, “What in the fuck is Gee doing? He was saying things like “Throw your hands in the air and wave ’em like you just don’t care” and all of this other stuff and I’m looking at the crowd and I’m noticing that he’s bringing people together, and then it clicked: This is what the club needs. So I talked my dad into letting me have a night and after a while he agreed. He wasn’t sure about this rap stuff, but he let me try, so I went out to find the best: and that was a guy named Grandmaster Flash“.
To be sure, hip-hop was not born in the Disco Fever, its birthplace is said to have been 1520 Sdgwick Ave. in the West Bronx. What the Fever was was the hot spot where the stars of that era went to chill and be seen in high fashion.
“The Fever was like a second home to us”, said Mele Mel, “We could be overseas in Italy or Germany or somewhere like that and we would be calling the Fever, right into the deejay booth, and would be talking to Junebug on the phone, we would be like, “Yeah yeah, so what’s going on over there, who’s there tonight? If we were in New York, like say, the Roxy, we would hang out at the Roxy and then leave there at 3 or 4 o’clock in the morning and then go to the Fever when we were done. No matter where we were we always ended up back at the Fever.”
“As far as a club deejay – Junebug was a really nice”, says Grandmaster Caz, “But really, when I went there, I thought all of the disco deejays were the best there: Junebug, Starski, Starchild, but yeah, I have to say Junebug stood out. Sweet Gee was the host, he’d be the voice, he’d be biggin’ up everybody in the spot.”
“When I was first investigating the rap scene, Club 371 was one of the places I went to. When I went there I was in awe of this big fat guy, with this golden voice and he had absolute control over the crowd. He was the best entertainer ever; this guy rapped and sang, he mixed, he was a star, I mean a real star, even back then: his name was D.J. Hollywood. He had a Spanish deejay that used to spin for him named Junebug; I wanted both of them at my club. At first, only Junebug came over, but Hollywood didn’t; it took a long time to get him [Hollywood] to come over. He didn’t think the Fever was the right spot for him, I guess it was because he was used to playing for older adults who listened to a more R&B type music, he used to tell me “I don’t know man, I don’t think that’s my kinda crowd; but I’d tell him “Yo, all you gotta do is come on down and play for them. They’ll love you”, said Sal.
“I watched them from early that afternoon when they were like, these two total amateurs who were too scared to be on stage, to that night at the Fever, when they turned that place out. I saw D and Joey become: RUN-DMC, right before my eyes, and I’ll never forget it. They were rookies coming into that night but they were superstars by the end of the night – that’s how fast they transformed”, said an emphatic Spyder D.
Between 1976 and 1983, guys like Mele Mel and Lovebug Starski were the toast of the streets. They ruled in the period before trunk jewels and the bling era. They were ghetto celebs at a moment when hip-hop wasn’t fabulous. Time and circumstance cheated them out of the pot of gold that is said to over the rainbow. When their reign came to an end, so did the Fever’s. Every generation has that moment in time when their youth is celebrated, when their child-like innocence becomes the food of legend, before grown-up realities create jaded adults. Today, men well into their forties get misty-eyed when they recall their heyday of twenty-five years before. They weren’t ready to leave the scene, but time dictated that they must.