NWA- Art or Irresponsibility an Intv w/ Eazy E & Ice Cube

These LA Rappers Never Asked to be seen as role models. But with their debut album ‘Straight Outta Compton’ headed toward platinum, they may not have a choice….

NWA colorNote: Out of all the interviews I’ve done.. this had to be the most intense… Both NWA and myself were very passionate about our positions at the time and both parties came away with a lot to think about.. At the time this interview took place.. there was a raging debate among the Bay Area’s main hip hop shows on KZSU, KALX and KPOO as to whether or not NWA should be played…

It was quite ironic considering KPOO and KALX were among the first stations in the country to not only play..but also grant NWA interviews… In fact NWA performed at a function for KPOO. The end result after a month of intense on air debates which resulted in all three stations droppin NWA for about two years because of lyrical content and the influence their music was having over impressionable listeners.]  The boycott was eventually broken when a couple of  deejays Billy Jam and G-Spot who were also fans of the group saw this boycott as a free speech issue and pushed back once they got shows of their own..

Below is the article that ran in BAM Magazine April 1989

The following conference call interview was conducted April 5, with KALX DJ Davey D in San Francisco, BAM editor Keith Moerer in Oakland, and NWA rappers Eazy E and Ice Cube in a Torrance studio. NWA’s first album, Straight Outta Compton, has sold 700,000 copies and generated almost as much controversy as public support.  In songs like the title track and ‘Gangsta Gangsta‘ NWA portray – some say glorify-gang violence, So far music critics have been kind, with NWA winning raves from Robert Hilburn and Dennis Hunt of the Los Angeles Times. But some college radio programmers, including BAM columnist Davey D, think the group – whose name stands for ‘:Niggers With Attitudes‘ – encourage a negative stereotype of blacks as gun-toting criminals…

Ice cube amerikka MostDavey D: You say that you’re underground reporters, telling it like it is, But do you perceive people, especially younger kids, understanding that you’re just underground reporters?

Ice Cube: OK, it’s like this. If you see a movie like Psycho III, the person in the movie might be psycho, But kids know what’s real and what’s not. Just because there’s a monster person in a movie who’s psycho and killing people, that don’t mean they gonna go psycho and kill people… Just because they hear something on record, we don’t expect kids to go out and kill people or whatever. Kids know what’s right and what’s wrong, regardless what our record says.

Davey D: But there’s a difference between Psycho III and Boys In The Hood and Straight Outta Compton. With Psycho III, that’s not a reality that a lot of people come across. But with “Boys In The Hood” and the whole album, people can look at that and say, “Hey, I can be just like this.”… It’s something they can gravitate toward, or see themselves getting into.

Ice Cube: Nobody talks about Colors, Nobody says, “Why y’all put a movie out like this?” There wasn’t no real message in Colors except that there’s gangs out the and there’s no way to stop them, We’re saying the same thing, but we saying it on wax. But everybody wants to come down on us, “You got a responsibility to the kids.” .. We got a responsibility to the kids to tell the truth. We don’t have to take a side, you know what I’m saying?… That wasn’t our tip in the beginning, and its not going to be our tip in the future. We just tell it like it is, and people swallow it if they can, and if they can’t, they can’t.

Keith Moerer: A lot of rappers feel there is a way of doing something to curb gang violence, and have gotten involved with the Stop The Violence movement. You could involved…

Eazy-E: If we wanted to..

Ice Cube: You can have a little influence, but rappers do not have that much influence, like everybody thinks…KRS-One can do, they can all do, a “Stop The Violence” record, they could have did it for twelve minutes straight. People gonna listen to the record, and they gonna like the record, but they’ll do a drive-by shooting listening to the record.

Davey D: Is there a solution to stopping it at all?

EazyEComptonEazy E: [When] the mother______’ police can’t do shit?…If you could just put out a record and it could stop violence you [wouldn’t] need police, we’d just need to do records. ‘Stop robbin’ banks, stop snatching purses..

Ice Cube: “Stop using drugs.” People been doing stop using drug rap songs every since the drug thing has exploded and it has not done a dent of good, not a dent of good.

Eazy E: Yo, I got something to add to that Check this out: Would you ask a news reporter if he’s promoting gang violence because he’s doing the news?

Davey D: Actually, yes, I would. What happens is, its a matter of perspective of what they choose to show right? When the only image people see is a negative one, gang killings and all that, people are gonna gravitate to that because that’s the only image they have of themselves…

Ice Cube: That means that you can’t deal with reality because…

Davey D: But that’s not the only reality, though, that’s the thing… That’s just one part of reality. That sort of stuff doesn’t go on every single day everywhere, but if you were just to look at the news you might get the impression that it does.

Ice Cube: Not everywhere. But it happens every day.

Eazy E: Every minute.

Ice Cube: It ain’t like we’re out here yin’, you know what I’m saying? Everything is true. If you can tell me I’m yin’ on the record, I’ll stop.

Davey D: It comes down to what you want to focus in on…I mean, there are people who go to school, there are people who do drug dealing, there are a lot of people doing a lot of different things…

Screen Shot 2015-08-18 at 10.17.36 AMIce Cube: We deal with reality, plus we say what kids want to hear… We talk about things that the news don’t go real deep into. Such as, they never ask a gangbanger how he really feels and get a true answer, Some of my friends are gangbangers, so I pretty much know how they feel, I know why they do the things they do, I just put in on wax… We’re gearing ourselves to kids who already know this stuff. The people who are scared are people who don’t know.

Davey D: But it is frightening, what you’re saying. The people who are getting scared, they don’t know about it, but should they not be scared or what? How should people who don’t know about it respond to your records?

Ice Cube: I don’t tell people how to react to our songs… I can’t rap about nothing I don’t know about, We can tell you what goes on in Compton. That’s why we get a lot of kids from the suburbs, they don’t know what’s going on, but they look and go, “Damn, its like that?”

Keith Moerer: “Gangsta Gangsta” begins with a drive -by shooting scenario [in which a innocent bystander gets shot]. You’ve got friends who are gangbangers who nay have been involved in drive-by shootings…So sure, they happen all the tine, but you don’t think they’re a good thing, do you?

Ice Cube carIce Cube: No. The beginning of “Gangsta Gangsta”, its’ just telling people, “Yo, if you hear shooting, don’t try to be nosy,” you know what I’m saying? Cause this guy comes out, “Oh, I wonder who these gangsters got today?” trying to be all nosy, and he gets shot…If you hear shooting, run. Don’t run toward the shooting.

Keith Moerer: So what’s your message, that people should hide out in their houses if they’re not gangbangers?

Ice Cube: No. I’m encouraging people to be aware of what’s gong on. How do you think NWA out to come off to the public.

Davey D: At this point in time? Well, your music is definitely some of the best that’s out there, For whatever reason, a lot of people are attracted to your group right now, I think that NWA needs to move forward, and needs to drop some serious science, just from the mere fact that you like it or not. It’s a responsibility that you have, even though you might not want it..

[If] NWA comes out and says “Stop the violence“, a lot of people are going to listen to it as opposed to Thurgood Marshall or Benjamin Hooks..’cause NWA is perceived by a lot of people as being down with the program- “These brothers are cool, they know what’s happening”-you’re real to the people…[In the past] past most rap groups thought that they were going to stay at the top for a longer period of time, and they were going to stay at the top for a longer period of time, and they changed a little too late, they changed as they were going on the downhill. I say that you guys are on the way up right now.


Ice Cube: We do drop science. Like “Express Yourself“. Songs like that are telling kids to be themselves no matter what. No matte what you say, or anybody else says, we gonna be ourselves no matter what.

Davey D: The problem with that though is that a lot of people don’t have an array of choices to choose from. You’re saying “Be yourself,” but if all I know is gang banging, I’m gonna continue to be myself cause all I know is gang banging.

Ice Cube: So you’re saying we should stop reporting it, and start trying to stop it…

Davey D: There’s nothing wrong with reporting it, but there needs to be a balance in such a sense that people aren’t going to misinterpret it… Right now people are looking up to NWA as role models, people listen to the music and get juiced by it – and some of them take it to heart…And rap is really the only music that gets the kids, that’s what people are listening to.

IceTcop-225Eazy E: But still [Ice T] has a video, how I want you to live, peace and all this. People don’t pay attention to nothing like that…

Davey D: The thing I will say about Ice T is that he’s made himself very clear about where he’s coming from, And I haven’t seen that necessarily with NWA.

Ice Cube: A lot of gang bangers think KRS One is cool. That don’t mean they’re influenced by his music, He say stop the violence all day.

Davey D: We’re not talking about people who are already into it. We’re talking about people who are coming up and don’t know. They’re gonna gravitate toward the people that they think are coolest, for whatever reason, OK? And you already have a situation where drug dealers and hoodlums, they’re already looked up to because they seem to have the most money, seem to be making it the most, etc. etc. And you’re targeting that audience, that’s what you’re telling me.

What I’m saying is that if NWA was to say “Stop the Violence,” I say 800,000 people would listen – a lot quicker, than Run-DMC that have played themselves out – because you guys are the ones who are in the spotlight. But that goes for anybody who’s in the spotlight, You might not be in the spotlight next year, it might another group.

Ice Cube: We’re not telling nobody on the record to go out and be a Crip…We’re not saying to do that and we’re not saying not to….[We’re popular because] we’re so real, we ain’t intimidated or afraid of anything that’s trying to get in our way…We like the confusion. We like the controversy.Cause that’s what helps our group.

Keith Moerer: Helps it in some ways, but could end up hurting you. [KZSU‘s hip-hop show] won’t play NWA cause they think the lyrics are too negative. And the hosts of the hip-hop show on KALX are now considering not playing NWA because they think you’re negative.

Eazy E: You’re talking about the whole album?

Davey D: With Stanford University [KZSU], they won’t play [NWA at all] because they think the whole concept, starting with the name on down, is just a bad attitude, and it sends out a bad message to their listeners.

Eazy E: We need to get [up] there and let people know that we’re not all that they think we are.

Davey D: That’s kind of contradictory, right? Cause just a second ago you said you didn’t care what they thought-to each their own.

Ice Cube: We don’t ask everybody to like us… We don’t expect everybody to like us .. We shouldn’t have the burden put on us just ’cause we’re the top group, we shouldn’t have no pressure put on us to change the way we do records.

Davey D: People think the music is dope .. the music speaks for itself . I could play an instrumental of one of your tracks and get the same response.

Ice Cube: I can’t believe that…

Davey D: Well believe it because that’s what people tell me..

Eazy E: OK we gonna send you a bunch of instrumentals [ Eazy hangs up the phone]

Davey D: Don’t take what I’m saying lightly.. We had a poll on my show asking people if they thought we should play you. We had some people.. they sounded young on the phone, and we had other people who were adults. We had some adults who thought we should play you. They gave the same reasons that you were saying.. And we had younger people calling up and saying, “Hey, we live in San Francisco and there are Crips up here now” and they don’t like it..

Ice Cube: They say its our fault that there are Crips up there now?

Davey D: Well, they’re blaming you..

Ice Cube: There’s been violence since the beginning of time. There ain’t no such word as peace, There ain’t never gonna be peace.

Davey D: Do you perpetuate that, or do you try and stop it?

Ice Cube: What do you want me to do? Tell it like it is or tell people what to do? That’s where we’re at. Since we’re in the middle, they want us to side… Six months ago, they didn’t care, cause we wasn’t getting the attention like we are now.

Davey D: Six months ago or a year ago, Run-DMC was catching the same flak that you are. Whoever is on top is gonna catch flak, and whoever is on the top is gonna be the role model. It’s just like when Run DMC and Eric B came out with gold chains, people weren’t wearing them before they came out with them. When Public Enemy came out with the conscious beads, nobody was wearing em until they came out with em, So people do look up to you when you’re in the limelight.

Ice Cube: What happened to Run DMC? You think they went down cause they started sidin’, they started doing what the majority of people wanted them to do?

Davey D: No, what happened with them is that they played themselves out.

Ice Cube: Here’s what happened to Run-DMC They got a record that crossed over, and the hip-hop audience said, “_______you”. So the hip-hop audience kicked ’em out and said “Who’s next?”

Keith Moerer: Since you’ve already told kids what the reality is on the streets right now, do you really need to tell them the same thing again on the next record?

Ice Cube: Maybe.

Keith Moerer: Eazy-E, is it true that you used to be a drug dealer?

EAZY-E: I stopped.

Keith Moerer: How long were you a drug dealer?

Eazy E: Years.

Keith Moerer: Why’d you stop?

EAZY E: Because I seen that it wasn’t really worth it, It wasn’t worth my life. My cousins got killed, It really wasn’t worth it so I got out of it, I figured I could do something right for a change instead of something wrong.

Keith Moerer: Why not put that on record?

Ice Cube: We did, that’s the song called “Dopeman” It tells what happens when you sell dope. You’ll beat up your friends, you’ll be on your hands and knees looking for dope…

EAZY E: And at the end you could get killed. In the radio version, the dope dealer ends up in prison.

Ice Cube: But see people don’t hear that, they hear what they want to hear.

Keith Moerer: But they hear a lot of different things, That’s one message that you send out, but “Gangsta Gangsta” sends out another…

Ice Cube: Just cause we don’t come out and say “don’t” That’s the word they want us to say. Don’t. It explains itself…. It’s like with the name. We wanted some people to get offended. We wanted people to say “Yeah, that’s cool” We wanted some people to laugh. We like mystery. We like controversy, We even like interviews like this..As long as what we say is true and what we say is real, then we don’t feel bad if somebody looks at it differently.

Davey D: In the Bay Area, if it wasn’t for KPOO, KALX and KZSU playing you initially, NWA wouldn’t be known – and that’s just the basic fact. And [at] two of the three stations, there’s movement to reverse that. One has already taken a stand and said, “We’re not going to do it,'” and the other one is debating it still, Is it a concern, is it something that you’re gonna think about, the same way that I would have to think about you telling me not to wear red when I come down to LA?

Ice Cube: It’s a concern, but will it change me?…No.

Davey D: Because the consequences aren’t as significant?

Ice Cube: It’s significant, but… I don’t really see all ourselves coming from radio, as would a ….

Davey D: But we’re not talking about commercial radio. I personally say that people are drawn to you guys, a lot of it has to do with your lyrics, but even more so your music.. I’m saying that if Eazy-A and NWA were to come out on a political tip..

Ice Cube: I got a song called ‘Murder, He Wrote‘ It’s’ telling about 400 people getting killing through gang activity in Los Angeles, but when five kids get killed up north, five Korean kids, now they want to ban AK-47s, But what about those 400 people..?

Davey D: Now that’s important stuff, to me at least. When you guys came up here last time, we gave away tickets [to your show, on the air]. We played a speech with Malcolm X, and asked “Who’s this guy talking in the background?” And it took about seventeen calls before somebody guessed it right. That’s a sad indication. People know your name, your lyrics, before they know now [though] is that there’s a lot of misconceptions…

Ice Cube: On the next record, there will not be no misconceptions, everybody will know which way NWA is going.



Remembering Eazy E & Hip Hop’s Fight Agst HIV/AIDs on World AIDs Day

I may not seem like a guy you would pick to preach a sermon. But I feel it is now time to testify because I do have folks who care about me hearing all kinds of stuff about what’s up.”

“Yeah, I was a brother on the streets of Compton doing a lot of things most people look down on — but it did pay off. Then we started rapping about real stuff that shook up the LAPD and the FBI. But we got our message across big time, and everyone in America started paying attention to the boys in the ‘hood.”

“Soon our anger and hope got everyone riled up. There were great rewards for me personally, like fancy cars, gorgeous women and good living. Like real non-stop excitement. I’m not religious, but wrong or right, that’s me.”

“I’m not saying this because I’m looking for a soft cushion wherever I’m heading, I just feel that I’ve got thousands and thousands of young fans that have to learn about what’s real when it comes to AIDS. Like the others before me, I would like to turn my own problem into something good that will reach out to all my homeboys and their kin. Because I want to save their asses before it’s too late.”

“I’m not looking to blame anyone except myself. I have learned in the last week that this thing is real, and it doesn’t discriminate. It affects everyone. My girl Tomika and I have been together for four years and we recently got married. She’s good, she’s kind and a wonderful mother. We have a little boy who’s a year old. Before Tomika I had other women. I have seven children by six different mothers. Maybe success was too good to me. I love all my kids and always took care of them.”

“Now I’m in the biggest fight of my life, and it ain’t easy. But I want to say much love to those who have been down to me. And thanks for your support.”

Just remember: it’s YOUR real time and YOUR real life.

Eazy E

world aids dayMany of us have forgotten these haunting words from the late Eazy E who died from AIDs back in 1995. His death sent shock waves within the Hip Hop community and helped open people’s eyes. His death also helped shatter the myth of that HIV and AIDS was solely a gay white man’s disease.

Today is December 1 2013 and as we acknowledge World AIDs Day where the theme is Shared Responsibility: Strengthening Results for an AIDS-Free Generation, most of us are far more educated and understand that AIDs is a worldwide situation that has impacted all communities. Sadly in spite of the urgency, many of us have reverted back to what is deemed as irresponsible behavior. Many of us have looked at the success of people like basketball player Magic Johnson who was diagnosed with HIV and come to believe that this disease will not touch us…

Shortly after Eazy E’s death many people began to pay closer attention to a flurry of Hip Hop themed projects that had launched a year prior to his death. Most notable was the Stolen Moments; Red Hot +Cool which was an album and documentary that was hailed as Time Magazine’s 1994 Album of the Year. It was one of the first projects to explore the impact of AIDS upon the African American community. The CD features collaborations between old school jazz performers and contemporary hip hop artists. The documentary film focusing on the impact of AIDS on communities of color was broadcast on PBS in tandem with the album release, and released on home video.


This incredible documentary  featured groups like ‘The Pharcyde‘ who performed their dope song ‘Rubbers‘.. Below is the original track. The other video is the live performance that aired in the documentary.

A year prior to Eazy’s death artist like Michael Franti did an incredible song and video called ‘Positive’ which caught our attention..I recall around World AID Day after Eazy E’s death, AIDs activists placed calls to urban radio stations all over the country to see if they could play the song. Sadly many didn’t, claiming it ‘didn’t fit the format’ (Does that sound like a familiar excuse?) . nevertheless the word got out thanks to the accompanying video.

After Eazy E’s death there was another far-reaching project called America is Dying Slowly (AIDS) It featured everyone from Wu-Tang Clan to Organized Konfusion to 8 Ball and MJG to the Goodie Mob. This was by far one of the best socially conscious albums to ever come out. many of the artists covered a variety of themes associated with AIDs thus forever smashing any myths and misconceptions. The subject matter ranged from unprotected sex, to tainted blood transfusions to the fast life of players and the consequences they might suffer. Many people got with the flavor of that album, even though many our urban stations ignored it even with such high profile groups.

Oakland artists the Conscious Daughters did an icredible song called ‘All Caught Up’ which took the HIV/ AIDs issue head on..


Salt-N-Pepa did a song/PSA on their album ‘Very Necessary ‘


In recent years we’ve seen artists like Lil B step up and bring impactful messages with landmark songs like ‘I Got Aids‘. The song starts out with a telephone call from a guy stunned about the results his HIV results. He calls his girlfriend to share the news and to see if she knows anything about how or why he has it.


Today as we acknowledge World AIDs Day its important to take along hard look at ourselves, our community and our culture. At a date and time where there are so many videos oozing with scantily clad women oozing with sex, we have to be cognizant of the type of message we convey to younger cats as well as ourselves. Many of us portray an air that suggests it’s ok for us to creep around and keep one, two or three females on the side while we have our ‘main honey at the crib. We mess around and slip up just once and boom-HIV and then AIDS.

The other sad secret we never want to talk about is what happens to so many us behind the walls inside prison. There’s some ill things like rapes taking place and when cats get out they inadvertently spread the disease not realizing they have been infected. Many of us act like there is no longer a risk in having sex. Many of us have been so into getting our groove on that we have all but forgotten Eazy E’s final words. At the time of his death he was the ultimate mack.. How soon we forget our history.

In any case its up to us brothas to do the right thing. lets keep ourselves informed.. Lets help with the fight to find a cure. Lets get tested and be honest with ourselves. Finally lets set an example for our seeds as well as ourselves and behave responsibly. The rapid spread of this disease in our community is inexcusable and well within our reach and preventing. Hopefully brothas will take this to heart and step up their game. and hold it down.. Keep HIV and AIDS at bay and don’t let Eazy E’s death be something that happen in vain..

Below are some crucial facts that we should all know about HIV and AIDs.. This comes from the site Beyond the Odds which is spearheaded by my Hard Knock Radio co-host Anita Johnson.

Facts About HIV and AIDs Every One Hip Hop Head Should Know

HIV (human immunodeficiency virus) is the virus that causes AIDS. This virus may be passed from one person to another when infected blood, semen, or vaginal secretions come in contact with an uninfected person’s broken skin or mucous membranes*. In addition, infected pregnant women can pass HIV to their baby during pregnancy or delivery, as well as through breast-feeding. People with HIV have what is called HIV infection. Some of these people will develop AIDS as a result of their HIV infection.


What is AIDS?

AIDS stands for Acquired Immunodeficiency Syndrome:

Immune Deficiency means a weakness in the body’s system that fights diseases.

Syndrome means a group of health problems that make up a disease.

AIDS is caused by a virus called HIV, the Human Immunodeficiency Virus. If you get infected with HIV, your body will try to fight the infection. It will make “antibodies,” – (chemicals that are part of the immune system that recognize invaders like bacteria and viruses and mobilize the body’s attempt to fight infection special molecules to fight HIV.

A blood test for HIV looks for these antibodies. If you have them in your blood, it means that you have HIV infection. People who have the HIV antibodies are called “HIV-Positive.”

Being HIV-positive, or having HIV disease, is not the same as having AIDS. Many people are HIV-positive but don’t get sick for many years. As HIV disease continues, it slowly wears down the immune system. Viruses, parasites, fungi and bacteria that usually don’t cause any problems can make you very sick if your immune system is damaged. These are called “opportunistic infections.”


How is HIV transmitted?

HIV transmission can occur when blood, semen, pre-seminal fluid, vaginal fluid or breastmilk from an HIV-positive person enters the body of an HIV-negative person. HIV can enter the body through a vein, the lining of the anus or rectum, the lining of the vagina and/or cervix, the opening to the penis, the mouth, other mucous membranes — such as the eyes or inside of the nose — or cuts and sores. Intact, healthy skin is an excellent barrier against HIV and other viruses and bacteria.

Worldwide, the most common way that HIV is transmitted is through sexual transmission, including anal, vaginal or oral sex with an HIV-positive person. HIV also can be transmitted by sharing needles or injection equipment with an injection drug user who is HIV-positive, or from an HIV-positive woman to her infant before or during birth or through breastfeeding after birth. HIV also can be transmitted through receipt of infected blood or blood clotting factors.


Does having HIV mean you’ll die?

Testing positive for HIV means that you now carry the virus that causes AIDS. It does not mean that you have AIDS, nor does it mean that you will die. Although there is no cure for AIDS, many opportunistic infections that make people sick can be controlled, prevented or eliminated. This has substantially increased the longevity and quality of life for people living with AIDS. Bottom line, HIV/AIDS is not the same death sentence it was say 25 years ago. People are living long healthy lives with HIV and AIDS. The sooner you start to become aware and the more you know about the “virus” the better your chances are delaying the effects of the disease.


Do I have to tell everyone that I’m HIV positive?

No. Who you tell your status is your own business. They only people that need to tell are anyone you are going to have unprotected sex with. Not disclosing your status is punishable by law. Any person who exposes another to HIV by engaging in unprotected sexual activity is guilty of a felony, when the infected person: 1) knows he/she is infected; 2) has not disclosed his/her HIV-positive status; and 3) acts with the intent to infect the other person with HIV. The felony charge is punishable in the state prison for three, five, or eight years.


How do I protect myself and my partner from contracting HIV?

Getting tested, knowing your status and limiting risk-factors for contracting the virus like sharing needles or having unprotected sex with other people, is the best way to protect yourself and your partner. Many health advocates suggest getting tested at least 3 to 4 times a year and more depending on the person’s sexual behaviors.

Can you tell someone is HIV positive just by looking at them?

No. A person living with HIV may look healthy and feel good just like you. A blood test is the only way a person can find out if he or she is infected with HIV.


Return to Davey D’s Hip Hop Corner

Still Ruthless..The Inner workings of NWA..Intv w/ Jerry Heller

In this interview segment which originally aired Oct 21 2010, we sat down and chop it up with late Eazy E’s business partner and former NWA manager Jerry Heller who just released a book of his memoirs called ‘Ruthless’.

Not only does Heller meticulously detail the inner workings and all the behind the scenes dirt that went on with NWA, he also goes into great detail about the seedy music world of Rock-N-Roll’s hey day in the 60s and 70s where he played a key role. Make no mistake the music biz is definitely grimy.

In this segment we talk to Heller about the music biz in the hey days of Rock-N-Roll. Heller talks about all the key players that he came up with and rolled with including people like the late Bill Graham, David Geffen, Clive Davis and many more. He talks about how he actually was responsible for bringing Elton John to the US and giving him his first break.

Heller breaks down the rough and tumble tactics of old-time music guys and explains that while much of it was mob controlled and sometimes seedy ‘it was fair and that there were fast and hard rules that everyone played by’. He noted that all that changed and went out the window when Death Row CEO Suge Knight came in the game.

Heller talked to us about the importance of negotiating and striking good deals. It’s a key highlight in his book and during the interview he explained how and why Ruthless stayed successful while other small labels which actually sold more records like Delicious Vinyl wound up folding because of bad deals.

Eazy E w/ Jerry heller

Eazy E w/ Jerry heller

He explains the type of relationship he and Eazy E had and how each of them brought a certain style, flare and business insight to the table that allowed Ruthless to be one of the music industry’s most successful record labels. He explained the decision behind rejecting Eazy E’s initial offer to go into business 50/50. He felt that Ruthless should 100% Black owned and that he would work for Eazy. He described Eazy as his best friend and one of the smartest men he had ever met.

He also recounted how the pair first met. Heller said that Eazy offered Alonzo Williams of the World Class Wrecking Crew 750 dollars to introduce him. It was at this meeting that Eazy played a rough cut of the now classic record ‘Boyz in the Hood’. He described the song as Gill Scott Heron, the Last Poets, The Black Panthers and the Rollingstones all rolled into one.

Click link below to peep pt1 of our interview w/ Jerry Heller

Still Ruthless An Interview w/ Former NWA Manager Jerry Heller pt2

Click HERE to peep pt2 of our interview w/ Jerry Heller

In this segment Heller talks at length about the early rap scene in LA and how he got involved via Macola Records which housed West Coast pioneering acts like Egyptian Lover, LA Dream Team, World Class Wrecking Crew, Rodney O & Joe Cooley, Ice T and JJ Fad to name a few.

In this segment Heller talks about why he called NWA the Black Beatles which each player MC Ren, Ice Cube, DJ Yella, Dr Dre and Eazy E all holding down key roles. Cube was the chief lyricists, Dr was the beat maker, Eazy was the conceptualizer while Heller was the financier.

Lastly we talked at length about the crack game and the type of impact it had in the community and how it was reflected in NWA’s music.

In part 2 Heller opens up and airs it out about Ice Cube and refutes Cube’s claims about him not getting paid.  Heller breaks out some solid numbers and contractual breakdowns to illustrate his point. He also touches upon the situation he had with Dr Dre and Suge Knight when they formed Death Row Records.

Heller also detailed the situations that lead up to the group doing the song F—Tha Police and the reaction to it including the infamous letter from the FBI. Heller noted that they recently discovered that Al Gore’s wife Tipper Gore may have been a key reason that ominous letter was sent out.

We also talked about Eazy E’s visit to the White House where he sat down and met George Bush Sr in the aftermath of the FBI/ Police backlash. For Eazy it was brilliant marketing ploy.

Heller also laid out the circumstances behind the death threats Eazy E received and how it was discovered that he was on hit list by some Neo-Nazi-Skinheads. The FBI never bothered to inform Eazy that his life was in danger.  Heller speculates that it may have been because of the F– Tha Police song.

Heller talked about the relationship Eazy E had with the now defunct Jewish Defense League (JDL) and how he admired the group for their slogan ‘Never Again’.  In fact Eazy had plans to do a movie about the group.

Jerry Heller details the inner workings of NWA

nwa original-225We talked about the recent revelations of JDL members supposedly extorting money from rap artists including the late 2Pac. Heller claims he had no knowledge of that, but it was no secret that in the aftermath of the Suge Knight shake down incident where Eazy was forced to sign over Dr Dre, Michele and DOC, that Ruthless was protected by Israeli trained/ connected security forces.

Our conversation later turned to a brief discussion of Black-Jewish relationships in the music industry. Heller felt that the partnership him and Eazy formed was model one and that it helped build lots of bridges.

We concluded our interview with Heller talking about some of his upcoming projects including starting a new record label that focuses on Latino Rap and Music with a message

Click the link below to peep pt2 of our Interview with Jerry Heller

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