Today (June 30th 2012, the Beat Junkies celebrate their 20th anniversary.. If you live in LA and know nothing about this legendary crew of deejays which includes names like Rhettmatic, Shortkut, Babu, founder JRocc, Symphony What?! Icey Ice..etc, then you been missing out.. From the radio to the streets, beat junkies have been everywhere and have yileded a tremendous amount of influence on West Coast Hip Hop.. below is a throwback interview we did w/ Mr Choc who at the time of this interview a few years back, was holding it down on Power 106… Enjoy and salute to the Beat Junkies
One of the most underrated but influential deejays here on the west coast is Mr Choc who hold’s it down every afternoon and Friday nights on Power 106 here in Los Angeles. He also holds it down in the nightclubs as a member of one of the world’s most influential deejay crews The Beat Junkies.
We sat down with Mr Choc and picked his brain about the current state of music, the history and contributions of west coast deejays and the challenge he has in terms of balancing mainstream demands with his underground passion.. We spoke to Choc about how he went from a b-boy and graf writer to joining the World Famous Beat Junkies.
He spoke on the type of proving ground the BJs made him go through. They wanted to make sure he was truly committed and had the skill level to hang…
Choc also talks about how he made the transition into commercial radio where he is now the mixshow co-ordinator for LA’s number one station Power 106.
We also chopped it up with Mr Choc about why he and other west coast deejays have not gotten their full props and recognition. he humbly replied that he prefers to focus on his love for the music and his day in the sun will eventually come.
We dug deep with Choc and we spoke about why we don’t see more African-American turntablist type deejays other than a small handful. We also asked him to break down the specific contributions that the west coast has made to deejaying. Choc noted that the West elevated scratching.
He talked about the legacy of the mixmasters including Joe Cooley, M-Walk, DJ Aladdin, Julio G and Tony G to name a few. Choc also talked about the divisiveness that exists within Hip Hop with regards to underground vs mainstream. He spoke about how he manages to balance the two worlds in his day-to-day work. he also spoke about how he keeps battle ready and stays competitive in a crowded field..
Listen to the interview w/ Mr. Choc by clicking the link…