Breakdown FM:Afrika Bambaataa vs Hot 97 (Its All about Mind Control)

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Peep this Hip Hop Audio Mix

http://odeo.com/episodes/1708854

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Choosing Hip over Hype-WBLS Beats Hot 97 Again

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Choosing Hip over Hype

Listeners emerge from radio daze,
tuning out Hot 97 to pump up WBLS
By Errol Louis

orginal article-June 23, 2006

http://www.nydailynews.com/06-23-2006/news/col/story/ 429055p-361762c.html

 

Here’s some news that will be music to the ears of the many New Yorkers who have grown sick of the vulgarity, violence and stale, payola-driven programming that has poisoned much of urban radio and black culture in general.According to the latest Arbitron figures, tens of thousands of listeners appear to be tuning out Hot 97 – which used to be ranked the No.1 hip hop/R&B station in New York – in favor of WBLS, which beat out Hot 97 in each of the last two ratings periods.

WBLS has been on a tear for the past year, thanks to its decision to hire two powerhouse broadcasters: Steve Harvey, who hosts a morning drive time talk-and-music show, and Wendy Williams, who holds down a block from 2 p.m. to 7 p.m.

Harvey and Williams are seasoned radio personalities who bring wit, intelligence and a positive message to a mostly black audience that is hungry for quality.

You don’t hear the b-word or N-word tossed around on WBLS; Harvey and Williams are too classy to insult their audience that way. And listeners have responded in droves.

According to Arbitron, WBLS had 3.1f the city’s teen and adult radio listeners last winter, but has increased its audience size over each of the last four ratings periods, building its share up to 3.9àDuring the same time, Hot 97 slipped steadily from 4.5f listeners to 3.7à

In plain English, WBLS now draws about 30,664 more listeners than Hot 97 during any given period between 6 a.m. and midnight. That can translate into millions of advertising dollars moving from the losing station to the winner.

The numbers are a victory for community groups that called for a boycott of Hot 97 following its repeated broadcast of a sickening song parody that mocked victims of the 2004 tsunami that devastated Asia. More negative press dogged the station thanks to three shootings in front of its office over the last few years by the entourages of rappers invited by – and sometimes incited by – station deejays.

The decline of “Shot 97″ provides powerful evidence that positive, quality programming ultimately wins more listeners – and advertising dollars – than shallow shock radio.

Power 105.1, the third urban-format station, has been dropping in the rankings as well, losing to WBLS earlier this year and barely eking out a win most recently with 4f listeners. The station’s rankings may continue to fall, thanks to the recent, career-ending tirade of Power 105.1’s ex-morning host, Troi (Star) Torain, who got a pink slip and a criminal indictment after threatening, on-air, to sexually assault the 4-year-old child of a rival deejay at (where else?) Hot 97.

“The hip-hop stations are losing audience share all over the country. How much can you hear about Jay-Z?” says Paul Porter, a media critic who runs a Web site, IndustryEars.com. “Steve Harvey’s topical; he’ll point out things you won’t get on other shows. He’s going to be the biggest voice in black radio.”

Credit for the changing mood also goes to groups like the Boston-based Seymour Institute, a black think tank, that have been quietly waging an effort, church by church, to mobilize the black middle-class against the hedonistic and violent lyrics and imagery that have sprouted in hip-hop culture like weeds.

“There is a cultural marketing machine that pushes toxic entertainment upon black adults, adolescents and children each day,” says the Seymour group in a recent manifesto. “There is no need for the black community to be complicit in its own degradation.”

The same message is being echoed by local grass-roots groups, from www.abolishthenword.com to an organization from a Bronx church called the Council of Bad Language Disdainers.

Cultural politics aside, Harvey and Williams are succeeding because they do radio the way it should be: smooth and smart. Tune into 107.5 FM and listen for yourself.

 

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Have We Had Enough of Hip Hop Radio?

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Have We Had Enough of Hip Hop Radio?
By Davey D
original article-June 12 2006

daveyd-raider2If you check the latest ratings you may find it interesting to note the fall of some prominent Hip Hop stations in Los Angeles and New York. For the first time in a long time WBLS an adult oriented station is actually doing better then both Hot 97 and Power 105. In Los Angeles none of the urban stations (KPWR-Power 106), KKBT 100.3 the Beat and KDAY are in the top 10. The fall of Power 106 which is sister station to Hot 97 is major when you consider the fact for years this was the dominant station in LA.

This huge drop in ratings leads to one asking what’s really going on here. Is the public growing tired of the same Laffy Taffy, homogenous G-Unit format that can be heard on every Hip Hop station from city to city and from coast to coast?

Are the audiences of these stations getting older and simply want something a lot smoother and more adult oriented then the crunk style offerings that dominate the Hip Hop stations? Does the fall of these stations indicate better things to come? Will the program directors of these outlets finally get it and start giving the people what they want versus what the record labels say they need?

I ran into Greg Street of V103 in Atlanta the other day and asked him about this and he pointed out something interesting. He noted that many of the deejays on those stations that are falling aren’t true on air personalities. Yes, many of them may have name recognition. Some of them are artists and TV stars, but he pointed out that very few have actually been apprentices to radio. He said this comes into play at the end of the day, because people really want more than celebrity.

He added that theres a science, methodology and commitment one has to have when it comes to doing radio. He pointed out how many have been tossed on the air and have not been given any rhyme or reason as to how they should be doing things. He said that people are growing tired of hearing cats come on the air and not really talk about nothing and not do anything.

He also pointed out that very few go out and do things in the community for the sake of making a difference, as opposed to doing a promotional gimmick for the station or themselves. Street pointed to the high ratings and success of V103 in Atlanta as proof of his point. Will you ever see a personality like Funkmaster Flex going into the schools trying to mentor kids who need it or will it become a big event complete with TV crews and lights designed to highlight him and the station versus the kids who really need help?

Street talked about all the behind the scenes community work he and others at his station do that is not promoted on the air. He says its done because he is really a part of the community and the lives of his listeners. At the end of the day its that sort of commitment that will win out in the end.

Journalist Mark Skillz noted this in an article he penned a few months back called ‘Shout Out Radio’ where he pointed out how today’s on air personalities do nothing more then give shout outs on the air. They shout out friends, celebrities and album release dates for particular artists and walk away thinking that’s enough, when in fact the community and listeners need and want so much more.

He noted that people get turned off when they turn on the radio and have to endure some deejay bragging about how he was backstage hanging out with an artist drinking Cristal when most couldnt even afford a ticket to the event. He said that these jocks have increasingly become out of touch with the listeners and have ceased being effective conduits for the community that craves information that is meaningful.

With the demise of some of these big urban giants we have to also look at the big drop in album sales for many big named artists despite increased promotion and hype. 50 Cent going from 8 million albums sold on his first release to 4 million albums sold on the Massacre album is a good case in point.

While record label execs are quick to spin this and note that 50 sold the most albums last year, they are slow to point out that he had 5 times the promotion put behind him. In 2005 he had several expensive marketing campaigns including ones to promote his movie, energy drink, video game and book. He was always on MTV and BET and could be heard in regular rotation on Top 40 stations thus indicating that he had crossed over to the mainstream. Like I said all that promotion didnt come cheap. It was brought and paid for, yet instead of increased album sales you saw less.

Blaming it on downloads and bootleg CDs doesnt explain the big drop off. Theres no way 4 million albums were downloaded. And if that was the case explain the drop in ratings with many of these urban Hip Hop stations where his music is played day in and day out. Is it too much? Are we being oversaturated with the same old same old? Are these stations missing the mark?

KKBT the Beat in LA recently switched up their format and said they wanted to abandon rap and play R&B while fusing it with adult oriented talk. They wanted to go back to the tradition of urban radio where your favorite jock hit you upside the head with good music and good conversation. That seems to fly in the face of the More Music Less Talk mantra that is embraced by most commercial radio. Is this whats needed or is there something else missing? Now we know they’re onto something with being more adult. But should Hip Hop be included? Is there adult oriented Hip Hop both in content and sound?

Some say that the music needs to match the mindset of the people. Its too dumbed down and juvenile. The other night at the House of Blues, the Roots performed to a sold out crowd that ranged the entire age and ethnic gauntlet. You saw gangsta types and Bohemian types all up in the venue grooving along to the band and their special guest which included Blackstar w/ Mos Def and Talib and GZA from Wu-Tang.

Tickets were being scalped outside for 100 bucks a pop. A local deejay that will go unnamed asked out loud how come her/his radio station never plays The Roots when its obvious that they have such a big fan base and this is what a lot people want? Why cant we hear more Pete Rock and CL Smooth melodic type music?

Conventional wisdom will point to album sales and say these types of acts dont have high numbers hence they should not get played. However, Mobb Deep didnt do that well with their last album and we hear them all the time so whats really going?

We also have heard conventional wisdom from industry experts that says groups like The Roots or Little Brother are too smart and will go over the heads of the average listener. In other words the people are just too dumb to appreciate music that moves beyond being loud and having a monotonous 4 count.

In any case one cant deny were at a crossroads. Im not sure how it will all pan out but change is definitely needed

#1 New York, NY
Updated 5/22/2006
Spring ’06 ARBITRENDS (February, March, April)

Pop: 15,332,000
Black: 2,710,700 (18%) Hispanic: 3,212,500 (21%) Asian: 787,047 (5%)

Station Format Owner………….. Spr 05… Sum 05… Fall 05… Win 06… F/M/A 06

WLTW AC Clear Channel…………6.1… 5.8… 7.4… 6.6… 7.1
WSKQ Spanish SBS……………….4.8…4.2…4.5…5.6…5.6
WHTZ Top 40/M Clear Channel….3.9…4.2…4.4…4.7…4.7

WRKS Urban AC Emmis….4.7…5.5…4.5…4.4…4.5

WPAT Spanish SBS………………..2.9…3.2…3.7…4.5…4.4
WINS-A News CBS Radio………….3.7…4.2…4.2…4.1…4.0

WBLS Urban AC Inner City…….3.6…3.1…3.5…3.7…3.8

 WWPR Urban Clear Channel4.0…4.6…4.1…3.9…3.7

 WQHT Top 40/R Emmis…….4.3…4.5…4.3…3.7…3.5

WABC-A Talk ABC………………….3.2…3.6…3.4…3.5…3.3
WAXQ Classic Rock Clear Channel…3.5…3.2…2.7…3.0…3.3
WQCD Smooth Jazz Emmis…………2.9…3.0…3.1…2.9…3.0
WKTU Top 40/R Clear Channel…3.0…3.0…2.7…2.7…2.8
WCAA/WZAA Spanish Univision……2.4…2.8…2.8…2.4…2.5
WCBS-A News CBS Radio………3.0…2.7…3.1…2.5…2.4

WQXR Classical NY Times 2.6… 1.8… 2.3… 2.7… 2.4
WPLJ Hot AC ABC 2.4… 2.2… 2.2 … 2.1 … 2.3
WFAN-A Sports CBS Radio 2.6… 2.7… 2.7… 2.2… 2.2
WOR-A Talk Buckley 2.3… 2.1… 2.2… 2.1… 2.2
WCBS-F AC CBS Radio 3.0… 1.5… 1.7… 1.5… 1.7
WNEW AC CBS Radio 2.0 2.3 1.8 1.8 1.7

WADO-A Spanish Univision 1.3 1.4 1.2 1.5 1.2
WFNY Talk CBS Radio 3.4 3.2 3.2 1.1 1.1
WALK AC Clear Channel 0.9 1.0 1.0 1.0 1.0
WLIB-A Talk Inner City 1.0 1.2 1.4 0.8 1.0

#2 Los Angeles, CA
Updated 5/23/2006
Spring ’06 ARBITRENDS (February, March, April)

Pop: 10,790,100
Black: 822,300 (8%) Hispanic: 4,422,000 (41%) Asian: 0 (0%)
Station Format Owner Spr 05 Sum 05… Fall 05… Win 06… F/M/A 06

KLVE Spanish Univision 4.0… 4.2… 4.3… 4.8 … 4.9
KIIS Top 40/M Clear Channel 4.7… 4.4… 4.3… 4.9 … 4.6
KFI-A Talk Clear Channel 3.9… 4.0… 4.0… 4.0… 4.5
KSCA Regional Mexican Univision 4.0… 3.5… 3.8… 4.2… 4.4
KLAX Regional Mexican SBS 4.0… 3.7… 3.3… 4.3… 4.1

KBUA/KBUE Mexican Liberman 3.1… 3.1… 3.3… 3.6… 3.9
KOST AC Clear Channel 3.7… 3.1… 4.4… 3.8… 3.8
KROQ Alternative CBS Radio 3.7… 3.8… 3.9… 3.5… 3.5
KCBS Adult Hits CBS Radio 3.0… 3.4… 2.9… 3.4… 3.3
KTWV Smooth Jazz CBS Radio 3.8… 3.0… 3.2… 3.3… 3.3

KRCD/KRCV Spanish Univision 2.6… 2.5… 3.2 … 3.4… 3.2
KXOL Hurban SBS 2.0… 4.2… 3.6 … 3.2… 3.0

KPWR Top 40/R Emmis

4.2… 4.0… 3.5… 3.2… 2.8

[/u]
KRTH Oldies CBS Radio 2.5… 2.7… 2.7… 2.7… 2.8
KHHT R&B Oldies Clear Channel 2.9… 3.0… 2.8… 2.4… 2.4

KSSE Spanish Entravision 2.4… 2.3… 2.2… 2.4… 2.3
KABC-A Talk ABC 2.1… 2.5… 2.4… 2.3… 2.2
KBIG Hot AC Clear Channel 1.9… 2.3… 2.3… 2.1… 2.1
KLOS Classic Rock ABC 2.0… 2.1… 2.1… 1.9… 2.1

KKBT Urban Radio One

3.2… 2.5… 2.4… 1.9… 1.8

KZLA Country Emmis 1.8 1.9 1.7 1.8 1.8
KNX-A News CBS Radio 1.5 1.7 1.7 1.6 1.6
KJLH Urban AC Taxi 1.4 1.5 1.6 1.4 1.5
KLSX Talk CBS Radio 2.3 2.5 2.2 1.5 1.5
KMZT Classical Mount Wilson 1.6 1.6 1.5 1.5 1.5
KYSR Hot AC Clear Channel 1.9 1.8 1.8 1.6 1.5

KFWB-A News CBS Radio 1.6 1.4 1.2 1.3 1.3
KHJ-A Spanish Liberman — 0.8 0.8 1.0 1.2
KLYY Tropical Entravision 1.7 1.3 1.2 1.3 1.2
KRLA-A Talk Salem — 1.0 0.8 1.0 1.0
KTLK-A Talk Clear Channel 0.8 0.9 0.7 1.0 1.0

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Hot 97 Protest…Now Sharpton Wants to Jump in-What’s the Hustle?

Now Sharpton Wants to Jump In… What’s the Hustle? Hip Hop Activists Respond…
by Davey D

DaveyD-Raider-frameToday the NY Daily News ran an article about the Reverend Al Sharpton wanting to write letters to the FCC and call for a 90 day ban on ‘gangsta rap’ and anything that reeks of violence and has the potential to spill out in the streets.

This sounds good on the surface and considering what took place last week at Hot 97 in New York it sounds damn near practical… But there’s always a catch and a behind the scenes story to the one being sold to us.

First we have to ask ourselves where Sharpton was over the past few years when these media reform campaigns were first conducted, the most prominent being the ‘Turn off the Radio Campaign‘ that was launched and supported by community activists Bob Law, the December 12th Movement, Chuck D of Public Enemy, dead prez, The Zulu Nation and numerous others community organizations in New York.

A huge tribunal featuring a number of NY City Council members, artists ranging from Hip Hop luminaries like Stetsasonic, Public Enemy and Afrika Bambaataa to legendary R&B crooners Ray, Goodman and Brown who filled a church on Madison Avenue in Harlem in January of 2003 to address the important issue of how Black folks were being depicted in media outlets serving New York.

There were at least a 1000 people in attendance and the tribunal went on for at least 5 hours with community member after community member speaking and airing out their grievances. Sharpton was no where to be seen. Nor was he around to lend his considerable clout in the months that followed when Law worked tirelessly to get this campaign off the ground. Sharpton was not around when the Turn off the Radio Campaign sparked off in other cities like Kansas City, and Cleveland to name a few. Sharpton was no where to be seen when similar efforts were launched in places like Detroit (Black Out Fridays), Seattle, Chicago and most recently Miami.

Al Sharpton

Al Sharpton

Sharpton was absent from the fight when the huge media reform campaign called the ‘People’s Station Campaign‘ sparked off in San Francisco. Here members of the Hip Hop community including artists and numerous organizations got together monitored the Clear Channel owned Urban Music stations in the area and issued a report to the community and various media outlets. The efforts not only forced change on the big Urban giants KMEL and KYLD, but it was the subject of numerous media stories including a huge front page story penned by author Jeff Chang called Urban Radio Rage How Clear Channel Wrecked KMEL on front of the Bay Guardian.

Many of the issues that Turn off the Radio campaign as well as the other efforts around the country, were similar to the ones raised by the coalition that protested against Hot 97 last Friday at Union Square Park. People have grown tired of the racist remarks directed at the communities of color this station serves. They were tired of the type of degrading music that is constantly being pumped. The recent shooting in front of Hot 97 involving 50 Cent and Game’s entourage was just icing on the cake for the momentum that had already been brewing within the Hip Hop community.

Hopefully people do not forget that what was the real catalyst behind Friday’s March 4th protest was the insidious, racist Tsunami song that Hot 97’s executives allowed Miss Jones and her morning crew to put on the air. Initial complaints to the station were ignored and dismissed until websites like Okayplayer.com owned by the Grammy Award winning Hip Hop band the Roots and WBAI DJ J-Smooth and his blog HipHopmusic.com alerted their readers what was going on.

This in turn sparked more people to come forth as Smooth, Okayplayer and other Hip Hop oriented websites began chronicling the tireless efforts of organizers with the Asian and Southeast Asian communities that had now taken up the fight against Hot 97. Because of the similarities and concerns raised in previous efforts, folks from all backgrounds were able to come together and re-address the grievances at Hot 97.

Protest at Hot 97

Protest at Hot 97

Again Sharpton was absent. During the whole Anti-Asian Tsunami incident there were no headline making statements from Sharpton about media reform or restraint. He was absent from this highly publicized fight. No phone calls, no letters, no nothing. He didn’t even come to the first protest at Hot 97 which was attended by City councilmen Charles Barron and John Liu who helped organized this effort along with Asian Media Watch. He certainly wasn’t at any of the planning meetings or any other media reform gathering.

In addition to all this, let’s go back into time when the Turn Back the Radio efforts were underway and we had all these FCC hearings about how many stations Radio station owners could have in a market, you did not see or hear Sharpton raising this issue. You certainly didn’t see him at too many of the hearings. I know because we covered most of them on our airwaves at Pacifica and I spoke at three of them. (Monteray, Seattle and San Francisco)

So what’s this all about? Why is Sharpton jumping in at the 12th hour? Is it because this is the hot topic of the day and he wants to be a part of it? Maybe… Maybe not. The media reform and media justice argument has been around for the past 3 years and have been hot topics. He could’ve ran to the bank with this during his Presidential campaign. But he didn’t. He certainly never had any of the main Hip Hop activists who have been dealing with this from day one come on his Sunday night 3 hour radio show on WLIB which is now home to Air America. We spoke with Bob Law who let us know that not once did Sharpton ever help out with the widespread efforts behind this campaign.

So what’s the motive behind Sharpton suddenly wanting to write the FCC and call for a ban on gangsta rap? Well, he’s seems to be redirecting the argument back to the artists and away from the media owners and executives who are really responsible for giving them air time.

Jeff Smulyan CEO of Emmis

Jeff Smulyan CEO of Emmis

In the NY Daily news article, you don’t see him calling them into question the role Jeff Smulyan, Rick Cummings and Barry Mayo who are executives at Emmis. You don’t see him calling for a meeting with John Hogan, Steve Smith or Doc Winters who are key executives at Clear Channel. You don’t see him calling on Cathy Hughes or Alfred Liggins or Mary Catherine Sneed (MC Sneed) who run things at Radio One. He covers his steps by saying, he doesn’t wanna mediate between the artists and that this is a recurring problem, but he stops short of placing blame where it really belongs on the owners of these outlets. Many of them not only grant platforms to these artists but they also grant platforms to other activities that help promote beef like the infamous Smackfest where they have sistas from around the way smack each other for cash prizes. Everyone knows this hence the protests and objections over the past three years.

This is important to note, because folks who have been organizing around media reform are very clear that artists like 50 Cent and Game have to own up to the role they play in these conflicts, but this is bigger then them. This goes back to those who have final say so as to what gets aired and how they ultimately profit off of these divisions. So now we have Sharpton who has good working relationships with Kathy Hughes at Radio One and Barry Mayo the General Manager at Hot 97 coming to the rescue.

Sharpton was strangely silent and didn’t shoot off letters to the FCC a few weeks ago when members of Game’s entourage brutally beat a deejay (Xzulu) and hospitalized him after an interview they conducted on Radio One’s WYKS in DC. He never asked for a 90 day ban when Radio One banned and then un-banned the Game’s record from being played on the air. Industry insiders are wondering if pay for play tactics were behind that move.

Many see Sharpton’s involvement as a subtle but soon to not be so subtle smoke screen to protect the attacks on his media buddies at these outlets. Today he’s calling for ban. Tomorrow he’ll start focusing on the artists and will do all that he can to downplay the role and responsibility of this executive friends at these stations. Who knows perhaps they will even grant him a weekly show so he can air out these important issues.

My point being is that what sort of ‘off the record’ conversations has Sharpton been having with these folks that he has not been able to come forth and say something like ‘I just got off the phone with Radio One and they agreed to do a 90 day ban, or I just spoke to Barry Mayo and convinced him to do an on air truce and dedicate a day to conflict resolution which is what Pittsburgh radio station WAMO did the other day. ‘.

One would hope and suspect that Sharpton had these conversations with them before making his announcement about going to the FCC. One has to wonder what’s really going on? Did he speak to them and they told him ‘No Way’? I find this hard to believe.

In the words of Public Enemy.. ‘Don’t Believe the Hype’ and ‘Can’t Truss It’ cause we aren’t.

https://www.youtube.com/watch?v=A4Yv1ay0CmM

=======================================
Rev. Al airs gangsta ban plan

BY TRACY CONNOR and BILL HUTCHINSON
DAILY NEWS STAFF WRITERS

The Rev. Al Sharpton

The Rev. Al Sharpton is calling for a 90-day ban on radio and TV airplay for any performer who uses violence to settle scores or hype albums.

“There has to be a way to step in and regulate what’s going on with the airwaves and with violence,” Sharpton told the Daily News yesterday. “The airwaves are being used to romanticize urban violence.”

The activist minister plans to ask the Federal Communications Commission and the country’s major radio broadcasters to back his proposal.

His call follows last week’s shooting outside Hot 97 radio’s SoHo studios that apparently was sparked by a feud between rappers 50 Cent and The Game.

A member of The Game’s entourage, Kevin Reed, 23, of Compton, Calif., was shot in the buttocks after 50 Cent bad-mouthed The Game during an on-air interview at the radio station.

Bad blood between 50 Cent and The Game continued to boil over the weekend when The Game challenged his former mentor to “Come get me, you little bitch!” during a concert in Long Beach, Calif.

Last night, 50 Cent was escorted through LaGuardia Airport by Port Authority cops “for his own protection” when he arrived on a plane from Detroit about 8 p.m., a Port Authority spokesman said.

Said Sharpton, “We may not be able to stop people from shooting, but we can stop people from profiting from the violence.” Sharpton declined to comment specifically on the beef between 50 Cent, who was born Curtis Jackson, and The Game, whose real name is Jayceon Taylor.

Sharpton said he has no intention of trying to broker peace between the two rap stars, who have both recently released top-selling CDs.

“You can’t deal with this on an artist-by-artist basis,” he said. “I’m not going to become a mediator between artists. This is a recurring problem.”

In a letter Sharpton plans to send to the FCC and broadcasters, he said the outcry against violence among entertainers should be just as loud as the response last year to Janet Jackson’s breast-baring Super Bowl stunt.

“I recall the outrage that the FCC and others displayed in response to the Super Bowl performance of Janet Jackson,” Sharpton wrote. “Yet, when acts of violence happen around radio stations that actually have caused bloodshed, there has been a strange and disturbing silence from all quarters.”

http://www.nypost.com/news/regionalnews/40700.htm

HOT97

An on-air personality at one of Hot 97’s sister stations says he was booted off the air after complaining about a song that features the lyric “Beat that bitch with a bat.”

Paul Porter said his falling-out with KISS-FM came after being told by the embattled hip-hop outlet, “Make up your mind: Do you want to stand up for kids or the company?”

The freelance announcer, who is also a volunteer instructor at a public school in Queens, told The Post that he voiced his concern last year after a 12-year-old student asked him, “Why does Hot 97 play these records?”

The offending song, “Party and Bulls- – -” by rap artist Rah Digger, was a favorite of the little girl’s father – who had recently beaten her mother, Porter said.

“I was shocked that a sixth-grader was so aware, but saddened that I had no answer,” said Porter.

Although the announcer’s complaint led to a new zero-tolerance policy for on-air profanity, Hot 97 just five months later launched a violent on-air contest called “Smackfest.”

That’s where young women compete for a $500 prize by striking one another in the face, not only to try and produce the loudest slap but do the most physical damage – including drawing blood.

These revelations come less than a week after an associate of rapper The Game was shot outside Hot 97’s Manhattan studio by a man believed to be an associate of rival rapper 50 Cent, while “Fitty” was inside promoting his new album.

50 Cent had just said on the air that he was ejecting The Game, a former protégé, from his posse.

Six weeks earlier, the station came under fire for playing “The Tsunami Song,” a twisted “We Are the World” parody mocking victims of the natural disaster that killed more than 200,000 people.

Porter says the Hot 97 DJs told him soon after the shooting that the controversies stem from programming director John Dimick’s inexperience with hip-hop.

Emmis Communications, the parent of Hot 97 and KISS-FM, hired Dimick in November from Jefferson-Pilot Communications in San Diego, where he oversaw country, jazz and alternative-rock stations.

“It’s been a zoo up there since Dimick took over. He doesn’t know what he’s doing,” Porter says one DJ told him.